‘Guanxi’ - building a great relationship

Lilly + Sid

Who are we – A Baby and Childrens clothing brand, designed to bridge the gap between traditional and contemporary.

Formed in 2009 - 2011/2012 voted best selling British babywear brand

Product Offering – Baby clothes, Childrens clothes, Knitwear, Gifts and accessories

Product Sourcing – India, Pakistan, China and UK – Midlands 30%

Where can you find us – UK - Stocked in 200+ independents, plus some Key stores such as Harrods and Harvey Nichols.

Export now accounts for over 50%, they include countries

Russia, Australia, S Korea, Israel, Ireland, Italy, Japan and China

ChinaLaunched 1st Store in 20122nd Store to launch in July 2013 with another 6 planned in 2014.

Guanxi

It’s all about ‘guanxi’ - building a great relationship. Doing business successfully with China means really understanding China, its culture, its people and building a relationship.

Management style

Time

Flexibility

Education

Partnership

China

For UK brands the potential is…...