“Key”word Research

Just Two Thoughts

Search Engine & Keywords

Operation & Resources

Industry/KeywordInfo & Audience

Keywords in Past V/s Present

After Panda, Penguin & Hummigbird Updates, Xperts are Concentrating on Other Ranking Factors.

What & Why

keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy.

95% of the U.S. Internet browsing population accesses search engines each month.U.S. online population makes an average of 37 search engine visits per person per month.

Nelson Mandela Ranks #1 On Google’s Top Trending Searches For 2013

•Search each search term relevant to business.

•Number of Searches

•Best Search Keywords

Types of Keywords

• Singular & Plural • Strong (High Volume)• Weak (Low)• Global • Local • Misspelled • Seasonal• Long Tail

Keyword Mapping

• Primary Keywords(Optimize for your Home Page)Single Page website

• Secondary Keywords(optimize for products/services Pages)Multi-Page Website

Long-Tail Keywords

Benefits:

•Easier to rank

•More Targeted Visits

•Help you build website authority & trust

•Raise Traffic with relevant Keyword Grouping

Logical

• Is Google a Boy or a Girl?

Time for ResearchGoogle Adwords>>Tools & Analysis>> Keyword Planner

Keyword Planner

Validate Opportunities

Keyword v/s Time Line – Google Trend

Evaluate with Google Trend

Top 5 Searches In India for 2013

Evaluate Topic Popularity

•Know the trending topics from twitter •From reddit•From google+•Google Trends

Competitive AnalysisMetrics that follow on your Competitor:

Page Title

Content

On Page Tags

Backlinks Anchors

Backlink Types

Total Visits/Unique Visitors

Keyword Evaluation Model

Google Avg. CTR for a Rank No.1 – 18.2%

Bing Avg. CTR for a Rank No.1 – 9.66%

Surveyed on 170,000 Visitor behaviour

Conduct Performance Audit

Google Analytics

Check previous months Keywords

Keywords v/s visits >>pages>>pageviews>> bounce rate

Google Webmaster

Check each keyword against CTR

Other SEO Tools

My Fav. Keyword Tools

Keywords in Brainstorm

SEMRUSH

Spyfu

Keywordspy

Ubersuggest

Soovle

Keyword Planner

Resources

http://www.seoaday.com/2011/12/keywords-101-types-of-keywords-and.htmlhttp://seo-tutorial.seoadministrator.com/HubSpothttp://blog.ubervu.com/5-ways-to-find-trending-topics-other-than-twitter.htmlhttp://www.seomark.co.uk/keyword-competition-analysis/http://moz.com/tools/keyword-difficultyhttp://connect.relevance.com/a-tale-of-two-studies-establishing-google-bing-click_through-rateshttp://www.seonick.net/seo-business-model/#axzz2obxiRBjF

Feedback & Comments

Thanks,

D R Sampathsampath@i2k2.com