Post on 07-May-2015
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Putting the public in the picture
Tony QuinlanChief Storyteller
Narrate
Tuesday, 13 October
Tuesday, 13 October
An experiment
Tuesday, 13 October
What is the speedlimit?
Tuesday, 13 October
National Speed Limits (mph) - UKNational Speed Limits (mph) - UKNational Speed Limits (mph) - UKNational Speed Limits (mph) - UKNational Speed Limits (mph) - UK
Vehicle type Built up areas Open areassingle carriageways
Open areasdual carriageways
Motorways
Cars 30 60 70 70Cars towing caravans or trailers 30 50 60 60
Buses and Coaches30 50 60 70
Goods vehicles - under 7.5 tonnes loaded
30 50 60 70
Goods vehicles - over 7.5 tonnes loaded
30 40 50 60
Tuesday, 13 October
Tuesday, 13 October
Gary Klein, “Sources of Power”
Tuesday, 13 October
Cynefin domains
© Dave Snowden
Tuesday, 13 October
Cynefin domains
© Dave Snowden
simpleSense
CategoriseRespond
Tuesday, 13 October
Cynefin domains
© Dave Snowden
simpleSense
CategoriseRespond
complicatedSenseAnalyseRespond
Tuesday, 13 October
Cynefin domains
© Dave Snowden
simpleSense
CategoriseRespond
complicatedSenseAnalyseRespond
chaosActSense
Respond
Tuesday, 13 October
Cynefin domains
© Dave Snowden
simpleSense
CategoriseRespond
complicatedSenseAnalyseRespond
complexProbeSense
Respond
chaosActSense
Respond
Tuesday, 13 October
Tuesday, 13 October
"Every person's map of the world is as unique as their thumbprint. There are no two people alike. No two people who understand the same sentence the same way... So in dealing with people, you try not to fit them to your concept
of what they should be.“Milton Erickson
Tuesday, 13 October
Some basic principles
• The interesting bits are often the exceptions– But if the exceptions are all the public are seeing…
• Abstractions do not work as communication• It’s about what you tolerate, as well as what you will not
– But even more about what you extol• A decision is not a communication
Tuesday, 13 October
Local legends
Tuesday, 13 October
Local legends
Tuesday, 13 October
Local legends
Tuesday, 13 October
Local legends
Tuesday, 13 October
Local legends
Tuesday, 13 October
Local legends
Tuesday, 13 October
Myth and metaphor
Tuesday, 13 October
Myth and metaphor
Tuesday, 13 October
Myth and metaphor
Tuesday, 13 October
Myth and metaphor
Tuesday, 13 October
Myth and metaphor
Tuesday, 13 October
Myth and metaphor
Tuesday, 13 October
Being understood
• Mind your language– Don’t educate them about your language, just use theirs
• Illuminate the context– Speak about details, not broad brushstrokes
• Assume as little as possible– A big change for you may not register on their world
Tuesday, 13 October
Changing the landscape
• Beliefs are not beaten by facts• Changing myths can take a long time
– Demonstrate real change– You need radically-different behaviour
• Some tools may be out of your reach
Tuesday, 13 October
Internal responses
Tuesday, 13 October
PILOT OFFICER
Tuesday, 13 October
• Tony Quinlan• Chief Storyteller• e: tony@narrate.co.uk• m: +44 (0) 7946 094 069• www.thenarrateblog.com
Tuesday, 13 October