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001 Putting Public In The Picture

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Presentation from Standards for England annual conference 2009 at Birmingham ICC - covering communications for Standards committees
32
Putting the public in the picture Tony Quinlan Chief Storyteller Narrate Tuesday, 13 October
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Page 1: 001 Putting Public In The Picture

Putting the public in the picture

Tony QuinlanChief Storyteller

Narrate

Tuesday, 13 October

Page 2: 001 Putting Public In The Picture

Tuesday, 13 October

Page 3: 001 Putting Public In The Picture

An experiment

Tuesday, 13 October

Page 4: 001 Putting Public In The Picture

What is the speedlimit?

Tuesday, 13 October

Page 5: 001 Putting Public In The Picture

National Speed Limits (mph) - UKNational Speed Limits (mph) - UKNational Speed Limits (mph) - UKNational Speed Limits (mph) - UKNational Speed Limits (mph) - UK

Vehicle type Built up areas Open areassingle carriageways

Open areasdual carriageways

Motorways

Cars 30 60 70 70Cars towing caravans or trailers 30 50 60 60

Buses and Coaches30 50 60 70

Goods vehicles - under 7.5 tonnes loaded

30 50 60 70

Goods vehicles - over 7.5 tonnes loaded

30 40 50 60

Tuesday, 13 October

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Tuesday, 13 October

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Gary Klein, “Sources of Power”

Tuesday, 13 October

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Cynefin domains

© Dave Snowden

Tuesday, 13 October

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Cynefin domains

© Dave Snowden

simpleSense

CategoriseRespond

Tuesday, 13 October

Page 10: 001 Putting Public In The Picture

Cynefin domains

© Dave Snowden

simpleSense

CategoriseRespond

complicatedSenseAnalyseRespond

Tuesday, 13 October

Page 11: 001 Putting Public In The Picture

Cynefin domains

© Dave Snowden

simpleSense

CategoriseRespond

complicatedSenseAnalyseRespond

chaosActSense

Respond

Tuesday, 13 October

Page 12: 001 Putting Public In The Picture

Cynefin domains

© Dave Snowden

simpleSense

CategoriseRespond

complicatedSenseAnalyseRespond

complexProbeSense

Respond

chaosActSense

Respond

Tuesday, 13 October

Page 13: 001 Putting Public In The Picture

Tuesday, 13 October

Page 14: 001 Putting Public In The Picture

"Every person's map of the world is as unique as their thumbprint. There are no two people alike. No two people who understand the same sentence the same way... So in dealing with people, you try not to fit them to your concept

of what they should be.“Milton Erickson

Tuesday, 13 October

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Some basic principles

• The interesting bits are often the exceptions– But if the exceptions are all the public are seeing…

• Abstractions do not work as communication• It’s about what you tolerate, as well as what you will not

– But even more about what you extol• A decision is not a communication

Tuesday, 13 October

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Local legends

Tuesday, 13 October

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Local legends

Tuesday, 13 October

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Local legends

Tuesday, 13 October

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Local legends

Tuesday, 13 October

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Local legends

Tuesday, 13 October

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Local legends

Tuesday, 13 October

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Myth and metaphor

Tuesday, 13 October

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Myth and metaphor

Tuesday, 13 October

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Myth and metaphor

Tuesday, 13 October

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Myth and metaphor

Tuesday, 13 October

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Myth and metaphor

Tuesday, 13 October

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Myth and metaphor

Tuesday, 13 October

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Being understood

• Mind your language– Don’t educate them about your language, just use theirs

• Illuminate the context– Speak about details, not broad brushstrokes

• Assume as little as possible– A big change for you may not register on their world

Tuesday, 13 October

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Changing the landscape

• Beliefs are not beaten by facts• Changing myths can take a long time

– Demonstrate real change– You need radically-different behaviour

• Some tools may be out of your reach

Tuesday, 13 October

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Internal responses

Tuesday, 13 October

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PILOT OFFICER

Tuesday, 13 October

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• Tony Quinlan• Chief Storyteller• e: [email protected]• m: +44 (0) 7946 094 069• www.thenarrateblog.com

Tuesday, 13 October


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