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Arima Communications
Company Profile
Sep. 2007
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Content
Company Profile
Manufacturing Competency
IT SystemBusiness Strategy
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Section One
Company Profile
Manufacturing Competency
IT System
Business Strategy
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Founded : June, 1989 ( Arima Computer )
Registered Capital : US$ 682 Million ( Group in 2005 )
Chairman : Mr. Stephen Lee
Employee : 13,500 worldwide ( Group )
RD Engineers : 2,000 worldwide ( Group )
Space : 4 M ft2 worldwide ( Group )
Global Operations : Taiwan, China, Japan, USA, Europe
Revenue : US$ 2 billions in 2005 ( Arima Group )
Arima Group
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Arima Computer
Notebook PC
Server
LCD TV
DVD Player / Recorder
LCD Monitor
Digital Audio / Video
Digital Radio
GSM / GPRS Handset
Wireless Module
Smart Phone
EDGE Handset
WCDMA Handset
HSDPA Handset
Color Filter
Color LCD
LED / LD :
- Epiwafers
- Chip
- Device
Lighting
DVD OPU :
- H / H Player- Slim Combo
- Dual RW
DVD Traverse /
Drive for IT / CE
Dynapack
Battery Pack
Mobile PhoneAccessory
Edart
Tooling
Plastic Injection
Metal Stamping
Painting
Cable / Harness
Connector Thermal Module
Acme
Image Sensor
Camera Module Flash Memory Card
Axon
Optical Lens :
- Class / Plastic- Spherical /
A spherical
Prism / Collimator
Avio Avalend
Arima Group and Subsidiaries
Arima
Communications
Arima
Optoelectronics
Arima Device
IPOin
1998
Digital TV tuna
controller CameraController
Arima
Display
IPOin
2004
IPOin
2003
IPOin
2004
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Computer Communications
Optoelectronic
GSM / GPRS/EDGE
WCDMA/HSDPAHandset
Wireless Data Module
/Smartphone
PDA
DSC/DVC
Smart Phone
LCD TV/Monitor
Notebook PC/LCD PC
Server/Workstation
DVD Player
DAB/DVB LED
Laser Diode
Image Sensor
Camera Module
Photonics
ToolingPainting
Plastic Injection / Metal StampingCable / Harness
ConnectorFPC
Color Filter
LCD Display
Optical Parts
DVD Pickup Head
Diversification Deployment
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Arima Communications Profile
Arima YK Taiwan Arima WJ China
Founded in Aug
1999
Capital USD 110 Millions
RD
ChairmanStephen Lee
PresidentOwen Chen
Employee2500 persons
250K ft2 828K ft2 TaiwanChina
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2001
2002
2003
2004
2005
2000
2006
1999
Milestone
Started to establish factory
Got FTA certification for Tri-band mobile phone.Started Mass Production for the 1st Generation Tri-band Mobile Phone
Nanjing R&D established in ChinaStarted to build Wujaing FactoryISO 14001, ISO 9001certificated
Arima Yingko : BABT certificated
Shipment over 1 million units / month
Single model shipment reached 12 million units ( accumulated )
IPO on 1st July in Taiwan. Stock code 8101
Smartphone RD established in Taipei Taiwan
3G RD established in ShingChu Taiwan
Start to build 3rd factory in China
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Wujiang Map (China)
2hrs Driving Distance from Shanghai;
100 Universities/Colleges within 4hrs Drive.
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Arima Office Location in Taiwan
Arima Group HQ
Ying-Ge Factory
Jhong-Jheng RD Center
Da-Shu Factory
Shin-chu RD Center
Airport
40min
25 min
25min
30 min
20min
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To be a first class mobile device solution
company to serve our worldwide partners.
Company Vision
ProductionCapability
Best class in
Quality
Delivery Cost
Service
R&DCompetence
Supply ChainManagement
CostManagement
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CompanyMission
Cost effective
technologiesGreat quality
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Administration
QualityAssurance
Finance
ChairmanStephen Lee
Creative Design Center ManufactureEngineering
InformationManagement
R&D CenterBU 2
Paul WangSVP
Operation CenterBU 3
PresidentOwen Chen
Company Organization
Strategic Planning
BU 1
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Shipment Unit: Million
20032004 2005 2006
10M 11M
12M13M
Shipment
SoM2%
1.4%1.3%
1.4%
Mobile phone quantity shipment #2 in Taiwan ODM companies from 2003 to 2006
2007(e)
15M
1.5%
Shipment record
15,851,729Sales Unit: NTD thousand23,591,430 23,538,487
Sales
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B/W Phone
A3618 GC75
DB8000
T100
GPRS+ SMS + EMSGPRS+ i-modeGPRS+ DSC
Z200
2850
Proven
Record
Technology&P
roduct
J200 K300
N710 2860
Symbian OSEDGESlider phoneTouch panel phone
1st Smartphone w/Simbian 1st 1.3 MPx camera phone
w/EDGEb for NEC 1st VGA camera phone for
SEMC
Technology & Product Proven Record
N411i
J210
2005 2006
Z300
J220 J230
2716 2890 3300
Before 2004
KG200KG300
36003000Windows Mobile
MP3 / MPEG4
1.3 MP/2MP CCM
3G / Smartphone
1st MM featurephone for LGE
1stSmartphonew/WM
SEMCs 1st ODM modelT100 : Good result(10M shipment )SEMCs 1stClamshell
OEM&ODM models for NEC1st VGA camera phone for NEC
http://www.phonedaily.com/mobile/phone/?prod_id=1956http://www.phonedaily.com/mobile/phone/?prod_id=1957http://www.phonedaily.com/mobile/phone/?prod_id=19557/31/2019 01-LGE EMS_company profile_PA1 [ ]
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The business with LGE
3.2M Camera
MultimediaPhone
KP320
3 Products Launched
2006 2007 2008 2009
300K
KG200
KG300
2.0M Camera
Multimedia
Phone(~300K
1.3M Camera
Multimedia
Phone(~600K)
0.3M Camera
Multimedia
Phone
KG195/KG198
(~1M
1.3M CameraMultimediaPhone
300KKP220
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17Appreciation Certificate
(FROM NEC, 2003)
Excellent ODM partnership
for LGESEMC T100
10 Million units record
Cellular phone 2710G-Mark Good Design Award
Achievement & Award
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ISO 9001Assessed & registered as meeting the
requirements of ISO 9001: 1994
- - - 16 April 2001 (issue 1)
- - - Authorization by SGS U.K Ltd.
Assessed & registered as meeting therequirements of ISO 9001: 2000
- - - 08 Jan. 2004 (issue 2)
(To remain valid subject to satisfactory
maintenance of the system for 3 yearsfrom the above certificate issue date)
Quality System
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ISO 14001Assessed & registered as meeting the
requirements of ISO 14001
- - - 10 August 2001 (issue 1)- - - 15 August 2004 (issue 2)
Authorization by SGS U.K Ltd.
(To remain valid subject to satisfactory
maintenance of the system for 3 years
from the above certificate issue date)
Environmental Management System
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Company Profile
Manufacturing Competency
IT systemBusiness Strategy
Section Two
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Global Manufacture Center
CustomersArima YK
Supply Chain Management
China MFG Center
Arima LAM (MX/BZ)
TaiwanHUB
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Arima Yingge Taiwan & Wujiang China factories can be the manufacture site
for customer products.
Factory Location
Founded: September 8, 2000
Location: Wujiang, China
Employees: 8,600 persons (Arima Group)
Products: Notebook, Server,Cellular
Phone, Tooling,Optical Pick-up
Head, Battery Pack
Founded: March, 2001
Location: Yingko, Taiwan
Employees: 1,800 persons
Products: Mobile Phone
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Total Area: 1,296,200 meter2
Arima Wujiang Science Park & Community (China)
Arima
CommNew
Building
Dynapack
NewBuilding
EdartArima Computer
ArimaCommCurrentBuilding
Buld No.1
Buld No.2
Dorm8,9
Dorm1,2
Buld No.3
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New Factory View
Maximum Capacity:
4 million units per month
77K Meter
2
Opening Date:
In Q1 of 2008
Nearby Edart, Plastics
can be just in time delivery
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New Factory Layout
1
2
34
There are
4 independentterminals.
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Manufacture Capability Summary
China and Taiwan and Latin
America
Make Different Product type in
Finished Foods, CKD or
SKD
MultipleManufacturingsites
Well Supply ChainManagementInfrastructure
Arima subsidiaries can supplykey component withcompetitive cost
Lower risk in material shortage On Time Delivery (VenderInventory Management System)
SMT, RF test engineering,and in-house test system
design, Test & Assemblyprocess development
ExperiencedManufacturingEngineering
Global delivery service withdifferent customization to morethan 2,000 locations in 88
countries
Global LogisticService
From Pilot Production to over
2M units shipment within two
months
Fast Ramp-upManufacturingCapability
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Company Profile
Manufacturing Competency
IT SystemBusiness Strategy
Section Three
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Manufacture System Integration
2 M units per month > 95% 1st passyield rate
Door to door deliveryservice to 2000 locations
Achievement
High Efficiency
High Speed
Global Supply Chain
ERPEnterprise Resources
Planning
SFCShop Floor
Control
SCMSupply ChainManagement
EDIElectronic Data
Interchange
PDM
Product DevelopmentManagement
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x
SMT
99.65 %
RF Calibration
98.74 %
Producible
98.09 %
Customization
100 %x x
First Pass Yield Rate
96.52%=
Production Quality
Z300i (W641)
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Office Network
MES/SFCS Network Architecture
ERP
Data Base
eRMA
Data Base
Internet
Work
Order
Shipping QA Report
system
ME
Production Network
RS-485 Network
Input
BCR
SFIS
Data Base
FunctionBCR Test result
Server
Anti-Virus Software Release
( LinuxFTP )
SMO
Production ReworkFQC
/OQC
Repair
SPC
Data Base
KanBan
DisplayTMO
Backup
Data Base
Firewall
S
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IT System for Manufacture & Logistics
Arima
ERPAPS (i2 FP) / SCP
Banks
Suppliers
Scheduling
Planning
Forecasting
Forwarders
Forwarders
Customers
Customers
ERP
ERP
(OracleR11i)
ERP
MES
(ArimaCustomizatio
n)
Web
Ros
ettaNet
(CA/e
BizArch)
FTP
Brokers
Brokers
Suppliers
B2B system
(eSkyLink)
eProcurement
ePayment
eShipment
eBanking
eHUB
eImport
IQC/OLAP
B2B system(Arima Customization)
Sales Order
/Response
Invoicing
PSI/iRuGo
eExport
Shipping
Track & Trace
/DDU
DIS
eRMA
QI-Tools
(System Integrated) (System Integrated)
Web
RosettaNet
(CA/eBizArch)
EDI
(custom
made)
FTP
EAI
ATP
Version date: 2006/03/01
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AccessControl
User Interface and Security
Management
Suppliers
PM
Planning
Development &
Manufacturing
engineer
Customer
Role
Based
Portal
Main Functions
Other System I/F andSupporting Tools
CAD Interface(Pro-E, Mentor, AutoCAD,Orcad, )
MS-Office Interface
ERP Interface
Viewer
Full Text Search
Notes Interface
ERP
Product Life CostManagement
Product Governance& ComplianceManagement
Product Integration& Collaboration
Management
Product QualityManagement
Product DataManagement
Product PortfolioManagement
PLM
Workflows
Workflows
Overseas R&D
CRMSCM
IT application for Product Life Cycle Management
MES (SFC)
PVCS
Agile
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Arima Communications Strengths
1
The worldwide best class in qualitylevel and costmanagement.
2Well infrastructure for global logistic service; offers door to doordelivery service to 88 countriescovering 2000 locations by DDUterm.
3 The highest industrial class for more than95%first pass yield rate in product line.
4 Shipped more than 40Mmobile phones toWorldwide market in the past four years.
Strategic Partner with LGEin ODMbusiness5
Purely ODM policy , avoidingconflict with customer.6
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Company Profile
Manufacturing Competency
R&D CapabilityBusiness Strategy
Section Four
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Why Arima?
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Arimacomms Intention
Arimacomm will be LGEs best partner
How to deploy on the next step?
EMS d ODM St th
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DesignCapability
GlobalPresence
Strength Strength
EMS and ODM s Strength
DemandPlanningSupplyPlanning SupplyManagement
Order
FulfillmentManagement
Supply Chain Management Customer Relationship Management
V l Ch i i EMS d ODM
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ProductDevelopment
SourcingNew Product
Introduce
PurchasingInboundLogistics
Manufacturing(Global sites
In EMS)
GlobalDistributionOutboundLogistics
After SalesService
Handset industry value chain
Value Chain in EMS and ODM
ODM
EMS
Even though traditional EMS s delivery is better than ODM
,Arima can delivery extra value to customers!
JDM b i d l
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Design Involvement level: 0%~100%
EMS JDM ODM
HW + SWID/MECHValidation
Certification
JDM business model
How ODM delivers extra value to Customer?
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How ODM delivers extra value to Customer?
Support Capability
ID: color & materials approval
Product verification / validationQuality assurance
Product development process support
Delivery
Quality
Cost
Service
M f t i d ti bilit M lti l tf
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Manufacturing production capability- Multi-platform
In-House (ODM+JDM)
Made by customer (OEM)
Arima Comm. is excellent inmanufacturing engineering skill
Arima Comm. canmake fast ramp up
production, no matterwhat kind of platform!
Agere
V l dd d E i ith C t A
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Value added: Experience with Customer A
Arima and Customer A have collaborated for
product development in OEM business model !
C2DesignPhase
C3Engineering
Prototype
C4Factory
Prototype
C5
Pilot Pun
C6
Mass
Production
C1Planning
Phase
FPprototype EP PP
FastRamp up
Earlyinvolvement
MP
Delivery
Quality
Cost
Service
Reduce ID lead time
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Reduce ID lead time
2D image
& 3Dmodel
IDconcept Product
sample
approval
EP 0
ID &Mech.
Designdiscussion
ColorDesign
3DFinal
C&Mand
TargetsampleFinal
FP
Pre-process
sampleapproval
PP
Processsample
approval
MPKick off EP 1 - - - - - - EP3
Arima is capable to involve full ID design procedure.
DeliveryQuality
Cost
Service
3D model ,Mock up fabrication, feasibility study, 2nd vendor sample
approved
Arima
Offer Qualified Verifications
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Arima has set up synchronized facility andcapability
Arima do full product verification and validationArima save customers resource and shorten the
time to marketOur equipment and skill can offer TRR (Trial Run
Request) service and save the time of componentrunning change
Offer Qualified Verifications
DeliveryQuality
Cost
Service
Gl b l SCM t
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Global SCM arrangement
Supply chain management
Order fulfillment
Global SCM issueCreate Global HUB Concept
Brazil factory will start to operate in 2008
Global SCM Model
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Critical factor:
Global SCM
Component Source Type
Consign part In House Alliance
Global SCM Model
Strength Strength
FlexibleReduce overhead
Synergy efficiencyDepend onbusiness model
Weakness Weakness
The componentinfluence
Overhead loading
In House source
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In House source
Arima Display
LCM
Arima Optoelectronics 3rd Party
Arima Device
CCM
Acme
Auto Focus
Lens
AxonStrategicPartner
Plastics
LightGuide
LEDChip LED Pack
Alliance: Key Components
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BB/PMU/TxRxTI ( General Feature Phone)EMP (3G and Above)MTK (Multimedia FeaturePhone)
PASkyworks
Anadgics
VCO/TCXO/Xtl
EpsonNDK
Taisaw
Memory
SpansionIntel
Samsung
CCMABICOLiteOn
ChiconyACME
Saw FilterPanasonic ( )Murata ( )
Samsung( )
Alliance: Key Components
LCD
SIIWintek()
LGE(Innotech)TPO () (for VGA)
APIntelSamsung
Alliance: Other Components
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Alliance:Other Components
ConnectorMurata
Yokowo
Charger
PI
HousingGreen PointYuanJin( )A-Tek
GAEUAL( )
KeypadSiliTechIchia ( )Taibound
LensSurtec ()Mildex()
Dome
Printec ( )
FPC
Ichia ( )Adv. Tech ( )
PCBUnitech
UniMicron
Shielding caseJinChya( )Heyang( )
ANT
PerlosAuden
AccousticAAC/CST /NXP
Current equipment and capacity plan
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Current equipment and capacity plan
Production lines today
SMD FinalAssembly
Customization& Packing
WJ China 14 23 24
YK Taiwan 8 7 11
Total 22 30 35
0
10
20
30
40
50
2006 2007 2008
Others YK(Taiwan) WJ(China)
31
42 53
Production Facility Update
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Production Facility Update
Will increase 3 SMT lines and assembly lines for feature phone orderfrom BU1 and BU2 customers in September,2007.
Will add another five SMT lines in 2008 so the total SMT lines in WJ in2008 will be 22 lines at least.
A. For YK Factory from 8 to10 SMT lines in 2007.
B.For WJ Factory from 14 to 17 SMT lines in 2007.
Add two new SMT lines in YK factory to increase SMT capacityfor new order from new customer and smart phones.
This factory is dedicated for high-end product and smart phone(Certified: KDDI/Vodafone/BABT/Telefonica)
Expansion plan for manufacture site
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Expansion plan for manufacture site
The Brazil factory ( Manaus ) will start to operate in2008 Q1 to support local production and customers.
The initial production capacity will be 2M units annually
and will expand capacity following customers requirements.
South American
Create Global HUB Concept
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Create Global HUB Concept
Now
PO
To-Be
SMD PCBA Assembly Package
( WIP stock ) ( 5-7 days)
Byair
Rolling
FCST
Delivery
DDUservice
Over 2000deliverypointsin over 88countries
PO
( 1-2 days)
HUB A
HUB B
HUB C
( WIP stock )
( WIP stock )
( WIP stock )
SMD PCBA Assembly
Package
Package
Package
Bysea
Bysea
Delivery
Delivery
Delivery
DDUservice
EDI flow for Door to Door shipment by DDU term
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Arima Forwarder
Flight information
Invoice and Packing List
Cargo tracking
POD
Clearance Document
Delivery Note
EDI flow for Door to Door shipment by DDU term
Customers
ORDERS
ORDRSP
DESADV
FINANCIAL INVOICE
POD
VPN
VPN
End Customers Invoice
Key Performance Indicators of Efficiency
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innovativeODM model
Key Performance Indicators of Efficiency
SynergyEfficiency
Delivery
Quality
Cost
Service
TraditionalODM
TraditionalEMS
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