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06. SISTEMAS DE IDENTIDAD VISUAL. MÁS ALLÁ DEL LOGO

El proceso de creación del sistema de identidad

Foto: Pablo Juncadella

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IMPERIAL WAR MUSEUM

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IMPERIAL WAR MUSEUM

Now branded IWM (which stands for Imperial War Museums) the new identity looks to unify the five separate geographical sites (IWM London, IWM North in Manchester, IWM Duxford, the Churchill War Rooms in London, and also HMS Belfast) that make up the institution.

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"The previous marque had been around for a while but seemed quite specific to World War II with its search lights which create a W and an M,”

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IWM wanted to bring the marque up to date and in a way create something timeless. Jane Wentworth came up with the idea of the force of war which has the power to shape people's lives. It's this idea that the force of war can destroy something and at the same time create which informed the new logo design."

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MUNICH 72

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PARA VER MÁS IMÁGENES

http://www.flickr.com/photos/8686840@N03/sets/72157620430165459/

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BT VISION

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jrmartinsa@gmail.com @juanRa_Martin