1 RAD-OP Ilan Haber, CEO Tel: +972-544-902-906 Email: ilan_ha@rad-op.comilan_ha@rad-op.com URL: ...

transcript

RAD-OPIlan Haber, CEO

Tel: +972-544-902-906Email: ilan_ha@rad-op.comURL: www.rad-op.com

RAD-OP Company Presentation

Presentation Agenda

1. About Us

2. Current Wireless Solutions

3. RAD-OP Products

4. Value Proposition

5. Sales Strategy

6. Applications

7. Target Markets

8. Availability & Roadmap

9. Conclusion

•Founded in 2003 by Zohar & Yehuda Zisapel and Ilan Haber

•Member of the RAD Group

•15 Employees - in the the fields of optics, electronics, mechanical engineering and FSO deployment

•Beta sites completed in November 2004

•Successful Product launch in January 2005

About RAD-OP

15 independent companies operating in the fields of

networking and communications

Six Companies currently trading on the NASDAQ

Common management structure and technology resources

Shared Sales and Distribution Channels

2003 RAD Group sales: $500 Million

The RAD Group

RAD-OP Mission

Rapidly-deployable, high-speed optical-wireless solutions

The Problems with Wireless Rooftop Equipment:

Long Sales Cycles Rooftop permission Monthly rent Complex site surveys In-building wiring Security threats Spectrum licenses

Current Wireless Solutions

Point to Point, optical-wireless Ethernet connectivity solutions

Uniquely designed for indoor environments

Replaces or complements expensive fiber line and RF solutions

Short sales cycles and immediate system deployment

RAD-OP100 / RAD-OP1000

Unite with Light

Product Highlights

100 Mbps/1 Gbps Ethernet connectivity

Range of 400 ft (120 meters)

Small and compact - only 1.5 lbs (700 grams)

Simple indoor installation (~30 minutes)

1M Eye safety laser standard

Operates in extreme conditions (50 dB/Km fog) Secure optical connection

The least expensive high-speed link in the market

Product Specification

RAD-OP Value Proposition

1. Secure indoor deployment

2. Immediate link Availability

3. Reliable connectivity in extreme conditions

4. Fast ROI and low Total Cost of Ownership

Narrow-Beam technology – 20 inch (40cm) beam divergence over distances of 400 feet (120 meters)

Indoor system deployment is always behind locked doors – no rooftop security concerns

No security breaches like RF solutions

1. Secure Wireless Link

30 minute indoor installation

Simple do-it-yourself setup

Easily attaches to window frame or dry wall

No additional CPE hardware

No need for rooftop access or in-building-cabling

Immediate servicing to new or existing customers

2. Immediate Link Availability

Operates in extreme weather conditions

Reliable link operability in 50 dB/Km fog

Not exposed to harsh external conditions

3. High Reliability

Aggressive, competitive pricing model

License free spectrum

No monthly rooftop rent or fiber line rental

No site surveys or outsourced installation costs

Fewer bottlenecks increase workforce productivity

Eliminates city permits, digging or fiber lay

Short Sales Cycles

4. Fast ROI and Low TCO

Sales Strategy

Current FSO Sales Cycle RAD-OP Sales Cycle

Average Sales Cycle Time: ~2-3 months

Initial sales meeting

Average Sales Cycle Time: ~2-3 weeks

RAD-OP is changing the FSO Sales Paradigm

Immediate link setup (live demonstration)

Try-and-buy offer

Initial sales meeting

Site Survey and/or consultation

Installation, in-building wiring, etc

Meeting with Landlords

Phone Questioner

Benefits:

Faster sales in higher volumes

Streamlined revenues

Remote maintenance & support

Faster ROI for users & channels

RAD-OP Links:

Simple ‘Concept’

Shorter Sales Cycles

Indoor self-installation

No additional (hidden) costs

Rooftop FSO Cellular Base Station RAD-OP FSO WLAN Access Point

Comparing Sales Cycles

Sales Strategy (cont)

Applications

LAN connectivity between buildings

Network acceleration & redundancy

Temporary / ad-hoc networking

Wireless ring topology

Remote storage and disaster recovery

Secure peer-to-peer networking

Last mile connectivity

Fiber ring extension

Target Markets:• Enterprises• Government• Military

Applications (cont)

I. LAN Connectivity between Buildings

Benefits:

•Fast ROI vs. leased lines & RF

•Secure indoor Deployment

•Immediate time to market

Ethernet/IP

n x E1

LANSwitch

IP-MUX

n x E1

Switch

Megaplex

Router

V.35N x FXS

Server

IP-MUX

RAD-OP RAD-OP

Target Markets:

• Enterprise

• ISP’s

• Military

Applications (cont)

II. Network Acceleration & Redundancy

Benefits:

•Highly reliable data link

•Improved network performance

•Minimal Capital investment

• Cisco EtherChannel uses both links as one logical channel• RAD-OP solutions serve as backup to the fiber link or as an additional channel

1 Gbps

SwitchSwitchServer Server1 Gbps

1 Gbps

Cisco EtherChannel

RAD-OP RAD-OP

Applications (cont)

III. Temporary/Ad-Hoc Networking

Target Markets:

• ISP’s

• Cabling Companies

• Enterprises

SwitchSwitch

LANRAD-OP RAD-OP

n x E1 PSTN

IP-MUX

n x E1

IP-MUX

Megaplex

N x FXS

Benefits:

•10 Minute on-the-fly deployment

•Immediate servicing to new users

•Express maintenance to existing clients

•Streamline ROI & avoid SLA violations

Target Markets

Enterprises/Financial Institutions

Service providers & Cabling Companies

Hospitals & Healthcare

Armed Forces

Government

Small & Medium Businesses (SMB’s)

Construction and Real Estate

Target Markets (cont)

Financial Institutions and Large Enterprises

Profile Multiple buildings scattered across streets and campus

environments High Bandwidth requirements Security breaches and loss of information is prominent

Potential Applications LAN Connectivity between offices/buildings Remote storage and disaster recovery Network redundancy

Service Providers/Cabling Companies

Profile Slow time to market due to digging, fiber lay Expensive Fiber-to-the-Building solutions High maintenance and servicing costs

Potential Applications Immediate Last mile connectivity Network redundancy Temporary networks until fiber lay is complete Fiber ring connection via building “hopping” Immediate servicing to new or existing customers

Healthcare Institutions

Profile Multiple buildings within close proximity of one

another Old infrastructure High Bandwidth applications

Potential Applications LAN connectivity between medical departments High-speed file sharing (digital imaging, MRI)

Armed Forces/Military

Profile Secure, confidential connectivity requirements (No RF) High Bandwidth applications Network flexibility and reliability

Potential Applications Ad-Hoc networking (field communication, army base, etc) LAN connectivity between structures Secure peer-to-peer collaboration

Government

Profile Multiple buildings in dense urban areas Under-serviced network connectivity

Potential Applications LAN connectivity between government buildings Fiber backup Storage & disaster recovery applications

Small/Medium Businesses (SMB’s)

Profile Under-provisioned networking capabilities Minimal IT budget Growing beyond the four walls of the office

Potential Applications LAN connectivity between offices Fiber backup

Product Roadmap

Q3 05 Q4 05

Extended range

Management

Indoor/outdoor deployment

RAD-OP100

RAD-OP1000

RAD-OP Summary

Secure, reliable optical-wireless connectivity solutions

Express 30-minute indoor installation

Specifically geared for short-range distance requirements

Faster Customer ROI and improved TCO

The least-expensive Fast/Gigabit Ethernet connectivity solution in the Market

NO rooftop rent

NO in-building wiring

NO spectrum licenses

NO city permits

NO site surveys or third party installations

NO recurring rental fees (fiber/rooftop)

NO co-location issues

NO bandwidth bottlenecks

NO digging or fiber lay

RAD-OP – The Big Easy

Thank You!

For all Sales Inquiries, please contact:

Michael IsakovTel: +972-544-986-335

Email: michael_i@rad-op.comURL: www.rad-op.com

1 RAD-OP Ilan Haber, CEO Tel: +972-544-902-906 Email: ilan_ha@rad-op.comilan_ha@rad-op.com URL: ...

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