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Socioeconomic Trend Socioeconomic Trend AnalysisAnalysis
Reno, NVReno, NV
February 2, 2007February 2, 2007
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Western States Population Density, 2000Western States Population Density, 2000
Census RankPopulationPer Sq. Mile
California 12 217.1
Hawaii 13 188.6
Washington 25 88.6
U.S. Average 80.7
Arizona 36 45.2
Colorado 37 41.5
Oregon 39 35.6
Utah 41 27.2
Nevada 43 18.2
Idaho 44 15.6
New Mexico 45 15.0
Montana 48 6.2
Wyoming 49 5.1
Alaska 50 1.1
Source: Wikipedia Encyclopedia
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Nevada Metropolitan and Micropolitan Key Nevada Metropolitan and Micropolitan Key Demographic Statistics, 2006Demographic Statistics, 2006
Metropolita
nMicropolita
nSub-Total/Average
StateTotal/Ave
Percent
Of Total
Population 2,314,540 211,399 2,525,9392,575,44
4 98.1%
Households 870,990 80,616 951,606 969,577 98.1%
Families 568,659 57,557 626,216 638,468 98.1%
Ave. HH Size 2.63 2.60 2.62 2.62100.0
%
Median Age 36.2 40.0 36.5 36.5100.0
%
Median Income $55,499 $52,200 $55,191 $55,061
100.2%
Ave. Income $72,294 $64,922 $71,659 $71,392100.4
%
PC Income $27,514 $25,020 $27,302 $27,210100.3
%
Source: U.S. Census Bureau
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OutlineOutline Why data is important in assessing a community? Why data is important in assessing a community?
What types of data are available and where to What types of data are available and where to locate?locate?
How can data be analyzed to better understand How can data be analyzed to better understand my community?my community?
How can data and results be presented to How can data and results be presented to targeted audiences?targeted audiences?
Pacific Northwest Regional Economic Analysis Pacific Northwest Regional Economic Analysis ProjectProject
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Why data is important in assessing my community?Why data is important in assessing my community?
Why Social and Economic Data is Why Social and Economic Data is ImportantImportant
Data is powerful!Data is powerful! Can provide an excellent quantitative Can provide an excellent quantitative
snapshot of a communitysnapshot of a community Single time period (2000 census)Single time period (2000 census) Multiple time periods (1990 census and 2000 census)Multiple time periods (1990 census and 2000 census)
Using both quantitative and qualitative Using both quantitative and qualitative data can better explain cause and effect data can better explain cause and effect relationshipsrelationships
Excellent educational tool for community Excellent educational tool for community leaders and broad community audiencesleaders and broad community audiences
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Types of Data AvailableTypes of Data Available Types of DataTypes of Data
Primary DataPrimary Data Collected at the sourceCollected at the source Answers a research questionAnswers a research question Examples – needs assessment, community Examples – needs assessment, community
and policy issuesand policy issues
Secondary DataSecondary Data Collected and published by a third partyCollected and published by a third party Provides a context for better understanding Provides a context for better understanding
a community and issuesa community and issues
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Types of Data AvailableTypes of Data Available
Levels of DataLevels of Data
NationalNational
RegionalRegional Multi-stateMulti-state Multi-countyMulti-county
LocalLocal CountyCounty City/Zip CodeCity/Zip Code Census tractCensus tract
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Types of Data Available Types of Data Available
Common Sources of DataCommon Sources of Data
FederalFederal
StateState
LocalLocal
PrivatePrivate
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Types of Data Available Types of Data Available
Types of Data and Where to LocateTypes of Data and Where to Locate
Demographic (basic social characteristics)Demographic (basic social characteristics) Employment (resident vs. commuter)Employment (resident vs. commuter) Occupation (employment & Occupation (employment &
unemployment)unemployment) Income (payroll, transfer payments, etc..)Income (payroll, transfer payments, etc..) Trade (output, I-O, business characteristics)Trade (output, I-O, business characteristics)
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Types of Data AvailableTypes of Data Available
Types of Data and Where to Locate Types of Data and Where to Locate (cont.)(cont.)
Prices (cost of living, consumer Prices (cost of living, consumer expenditures)expenditures)
Economic Assets (debt finance, Economic Assets (debt finance, research, education, infrastructure)research, education, infrastructure)
Quality of Life (housing, environ, etc…)Quality of Life (housing, environ, etc…) Industry (industrial sectors)Industry (industrial sectors) Firms (profit & nonprofit)Firms (profit & nonprofit)
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Using Data for AssessmentUsing Data for Assessment
Questions Often AskedQuestions Often Asked What does population tell us about our What does population tell us about our
county/community?county/community? What are the current employment What are the current employment
conditions in our community?conditions in our community? What part of our local economy is growing What part of our local economy is growing
or not growing?or not growing? How does our local economy compare to How does our local economy compare to
other nearby economies?other nearby economies? What are the current economic indicators What are the current economic indicators
for the community or region and how can for the community or region and how can this be used to identify opportunities?this be used to identify opportunities?
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Using Data for AssessmentUsing Data for Assessment
Key Points to Consider when Key Points to Consider when Conducting Demographic and Economic Conducting Demographic and Economic
AnalysisAnalysis
No “single number” represents the local No “single number” represents the local economy.economy.
Make comparisons between other Make comparisons between other communities/counties.communities/counties.
Examine change over time.Examine change over time. A “reality check” is essential. Always be A “reality check” is essential. Always be
willing to use data that is provided by a willing to use data that is provided by a reliable source.reliable source.
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Data & Analysis PresentationData & Analysis Presentation
Basic Community/County ProfileBasic Community/County Profile
Provides a basic overview of Provides a basic overview of important demographic and economic important demographic and economic indicators.indicators.
Data can be presented in a series of Data can be presented in a series of tables and/or charts.tables and/or charts.
Example – Lincoln County NevadaExample – Lincoln County NevadaFact SheetFact Sheet
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Data & Analysis Presentation Data & Analysis Presentation
Basic MethodsBasic Methods
Absolute Change (two or more Absolute Change (two or more points)points)
Percent Change (two or more points)Percent Change (two or more points) Index Change (comparison to a base Index Change (comparison to a base
year)year) Percent DistributionPercent Distribution
2020
Data & Analysis Presentation Data & Analysis Presentation
Population TrendsPopulation Trends
20022002 19951995 19851985 +/-+/-
% % ChangeChange
85-0285-02
LincolnLincoln 3,8793,879 3,9513,951 3,7803,780 +99+99 +2.6%+2.6%
NyeNye 35,03935,039 23,88223,882 14,57014,570 +20,469+20,469 +140.5%+140.5%
White White PinePine
8,8638,863 9,6099,609 7,7107,710 +1,153+1,153 +15.0%+15.0%
NevadaNevada 2,206,022,206,0222
1,611,591,611,5933
955,81955,8100
+1,250,2+1,250,21212
+130.8%+130.8%
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Data & Analysis PresentationData & Analysis Presentation
Data Presentation ExamplesData Presentation Examples
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
1985 1995 2002
Lincoln Nye White Pine
100
150
200
250
1985 1995 2002
Lincoln NyeWhite Pine Nevada
Population (Absolute)
Population (Index)
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Data & Analysis PresentationData & Analysis Presentation
Employment Trends by Major Economic Employment Trends by Major Economic SectorSector
Lincoln Lincoln CountyCounty 20002000 19901990
20002000
PercenPercentt
19901990
PercenPercentt
% % ChangChang
ee
90-0090-00
FarmFarm 148148 175175 7.37.3 7.37.3 -15.4%-15.4%
TPUTPU 6464 8888 3.23.2 3.63.6 -27.3%-27.3%
Retail TradeRetail Trade 325325 252252 16.116.1 10.410.4 +29.0%+29.0%
ServiceService 653653 1,2051,205 32.432.4 49.849.8 -45.8%-45.8%
GovernmenGovernmentt
602602 537537 29.929.9 22.222.2 +12.1%+12.1%
OtherOther 225225 163163 11.211.2 6.76.7 +38.0%+38.0%
TotalTotal 2,0172,017 2,4202,420 100.0100.0 100.0100.0 -16.6%-16.6%
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Data & Analysis PresentationData & Analysis Presentation
Data Presentation ExamplesData Presentation Examples
0
500
1,000
1,500
2,000
2,500
1990 2000
Farm TPURetail Trade ServiceGovernment OtherTotal
-50.00% -25.00% 0.00% 25.00% 50.00%
Farm TPURetail Trade ServiceGovernment OtherTotal
Employment (Absolute)
Employment (% Change)
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Data & Analysis PresentationData & Analysis Presentation
Data Presentation ExamplesData Presentation Examples
7.2%
3.6%
10.4%49.8%
22.2%
6.7%
Farm TPURetail Trade ServiceGovernment Other
7.3%
3.2%
16.1%
32.4%
29.8%
11.2%
Farm TPURetail Trade ServiceGovernment Other
Employment 1990 Employment 2000