Post on 22-Nov-2014
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10 Considerations for Selecting the Perfect Destination for Your Meeting
Terri RobertsTraining and Communication for
empowerMINT.comDestination Marketing Association International
an empowerMINT.com webinar Production
Jennifer Beam Johnson, CMPThe Johnson Meeting Group
Jerry CitoFirst VP, Convention Devp
NYC & Co.
Why do CVBs make perfect meeting planning partners?
• They are your best first call to help you FIND the right fit for any size meeting
– Comprehensive view of the destination
– Local expertise
– Extensive in-market relationships
The Business of FIND
Analyze Your Group Dynamics
Consider Your Cost Constraints
Ask the Right Questions???
1. What Matters to Your Group?
• Study your demographics• What’s most important?• Consider success/failure
of past meetings• Prioritize the list• Now you can match
against destination offerings
2. Will You Fit?
• Physical space– Meeting space,
convention center, hotel rooms
– Own the town or be one of many
3. How Will You Get There and Get Around Once Your There?
• Airlift• Ticket price points• Driving accessibility• Mass transit in the
destination• Walkability, how
centralized
4. What is the Meetings and Hotel Infrastructure?
• Meeting space city has to offer
• Proximity to guest rooms
• What layout has worked best in the past?
• Compare and contrast at empowerMINT.com
5. Are There Enough Things to Do?
• Interesting and unique amenities
• Restaurants• Culture• Entertainment• Outdoor activities• Something you can’t
find anywhere else• Easy to get to…safe
6. What’s the Lay of the Land?
• City infrastructure
• Construction
• New Development
7. Is It Worth the Expense?
• Overall cost• Attendance pull• Price sensitivity of
attendees• ROI considered
8. Are They Green?
• LEED certified • Environmentally
minded properties that walk the walk, not just talk the talk.
9. Does the City Have Destination Appeal?
• Broad appeal of first –tier cities vs. unique appeal of a lesser know destination
10. Have You Identified Your Destination Partner?
• Asks the right questions• Good listener• First impressions• Delivers on what was
promised• Meets time lines
establishes• Helps ease the burden
saving you both time and money
With over 113,000 hotels and facilities in the US… how do you navigate?
Well, there are over 880 destination expertsto help you FIND just the right FIT
and all the right answers…
Direct to the CVB ….one-stop-shop for planners:
•Planners easily search and compare meeting needs across multiple destinations.
•Planners save time and money submitting one FastTrackRFP to multiple destinations.
•Planners manage a single profile, check their histories and power shop at over 200 top cities.
CMP CREDIT
• This session has been verified by CIC to qualify for continuing education credit. towards the CMO certification.
• Participation has earned you .50 Clock Hours (30 minutes) for CMP-IS Domain: A. Strategic Planning.
• Please print your registration confirmation as proof of attendance.
• And simply list the course on your year-end detail.
• Thank you for participating!