Post on 17-May-2015
description
transcript
Local Search StrategiesGet Your Local Business Discovered on Google
Presented by: Travis Wright
Why Use Google Places? • Reach thousands of customers fast. And free. • Personalize your listing and reach out to
YOUR customers • Add coupons, edit your map listing, and more • Track statistics easily, and even see what
words people type in to find you
1. Claim/Create Local Business ListingCheck the major local listing providers for your current listing(s) to claim or create one:
http://www.google.com/local/add http://listings.local.yahoo.com/csubmit/index.php
https://ssl.bing.com/listings/ListingCenter.aspx
2. Ensure Your Business Address Matches Your Target Location
Arthur Bryant’s BBQ1727 Brooklyn Ave Kansas City, MO 64127
3. Pick Relevant Categories For Your Business/Service
4. Web Citations From Local Directories & Internet Yellow Pages (IYPs)
5. Add Images to Local Maps Profile & IYP Listings
6. Local Phone # Area Code Associated With Local Listing(s)
Example: Which of these would you consider a local business? Dan’s Shoe Store Dan’s Shoe Store (312) 555-5555 (800) 555-Shoe
7. Location Keyword (i.e. City, State) in Listing Description
8. Age Of Local Listing Page/Profile
9. Add Coupons for your Customers!
10. Reviews. Reviews. Reviews.
Do NOT fabricate FAKE reviews
10. Reviews. Reviews. Reviews.
Look at every review about your business on search engines
( business name + phone number )
10. Reviews. Reviews. Reviews.Find WHICH sites reviews are gathered from.
10. Reviews. Reviews. Reviews.
Come up with a reviewcampaign strategy
that fostersLEGITIMATE feedback.
Where to ask for Reviews?
• On Invoices • In Newsletters • In emails • On the restaurant check • Concierge desk • Checkout desk • Wall signs • Sales graphics
• Billboards • Thank you letters • Surveys • Ads • Displays of pictures of happy clients • Facebook Page • Twitter