10 Mobile Trends Impacting Consumer Engagement

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Presentation from the Mobile Engagement 2.0 session at #MIPTV April 15, 2010 - video available here - http://www.mipworld.com/en/miptv/ Blog transcript here - http://bit.ly/bLIE4A

transcript

10 mobile trends in consumer engagement

BY NC ND

rudy de waelecno, dotopen.com@mtrends

before we start...

dotopen.com is a B2B platform for decision

makers to:

apps, apps, apps

1.

Mobile Social Networking

2.

01-2009 02-2010 Change

11.874 25.137 112%

12.338 11.439 -7%

1.051 4.400 347%source: comScore MobiLens

Augmented Reality3.

Jean Paul

Sartresat here

Don’t order eggs!

buy tickets now!

reserved

BY NC ND

The Touch Web[new interfaces]

4.

http://www.pranavmistry.com/projects/sixthsense/

Enhanced Location Awareness

5.

Internet of Things6.

http://www.nearfield.org/

Sensor Networks[Proximity]

7.

http://senseable.mit.edu/worldseyes/

Cellular Broadband [mobile video explosion]

8.

• a whole new generation of wireless networks: 4G / WIMAX / LTE (Long Term Evolution)

• LTE downlink peak rates: at least 100 Mbps

• video will occupy an estimated 66% of mobile traffic by 2013 (Cisco CTO Padmasree Warrior)

Recommendation technology

9.

10.virtual goods [micropayments]

merci!rudy@dotopen.com