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Ten Steps for Increasing Membership
December 5, 2012 LCO Call Eddie Vidal
South Florida HDI Chapter
Ten Steps to Increase Membership 1. Start with the end in mind - GOAL 2. Show the Value 3. Target Audience 4. CRM Tool 5. Metrics 6. Membership Drives 7. Marketing Material 8. Know your numbers 9. Meeting Surveys 10. Personal Touch
1. Start With The End In Mind - GOAL
Financial • Increase Memberships • Increase
Partners/Sponsors • Increase Revenue • Increase Financial Surplus
Customers • Share Experiences • Share Knowledge • Share Relationships
Results • Achieve top 3 point total in National Circle of Excellence • Recognized as the premier local IT user group in South Florida
2. Show the Value
• Don’t Make Everything Free • Provide Value • Does your chapter have excess money?
– Raffle prizes for members only – Web site for members only
• Malcolm Fry Tour
30 Second Pitch HDI of South Florida is a young and lively community
of IT Service and Support professionals, focusing on sharing knowledge, experiences and relationships.
Our meetings are held quarterly in the Miami-Dade
county area. Currently we have in excess of 100 members representing greater than 50 top South Florida companies across different industries.
Join us and be part of the fun, exchange ideas and
grow together in this young exhilarating community.
3. Who is Your Target Audience?
• Analysts? • CIO? • Director? • Manager? • Big Companies?
4. CRM Tool 62
Membership Type Count Non-Member 661 Previous-Member 169 Silver Membership 25 Gold Membership 11 Plus Gold 10 Officer Membership 8 Student Membership 3 Platinum Plus Membership 3 Platinum Membership 2 Grand Total 892
Job Role Count None 229 Decision Maker 93 Evaluator 54 Other 11 Buyer 1 Grand Total 388
Position Type Count Manager 78 Director 71 Analyst 45 CEO 15 Supervisor 10 Grand Total 219
Meeting RSVP 9/20/2012 Not Attended 837 (blank) 55 Grand Total 892
5. Metrics
Web Site Top Visits
YEAR VISITS PAGES VIEWS
2012 19400 28659
2011 22112 33291
2010 * 10556 23043
* Migrated to new web-site platform
Web-Site Visits
Top 10 Referrals
6. Membership Drives
• Win a Kindle? • Must be a member • Special Event Pricing
– Silver $100 – Bronze $10
Membership Drives
• iPad giveaway – 14 new members • Members only portal
– Meeting content – White papers
• Meeting Call Campaigns – Platinum members
Local Chapter Membership
Focus Book Series and Annual Practice and Salary Report
$75 $240 Value
$79 $1000+ Online resources, webinars, Research Corner, whitepapers…
Conferences, events and Training discounts
$100+
$165 $100 (only for today)
7. HDI Marketing Material
• Brochures • Training • Support World
• Local Chapter • Flyers • Future Events
7. HDI Marketing Material
YEAR # OF EVENTS # OF ATTENDEES
2009 4 341
2010 5 385
2011 6 253
2012 5 214
8. Know Your Numbers
53 Fans 67 Members
165 Members
217 Followers
2800 Emails
882 Contacts
Know Your Numbers
9. Meeting Surveys HDI South Florida August 26, 2010 Survey Meeting Results Enclosed are the results from the HDI South Florida August 26, 2010 user group meeting held at Carnival Cruise Lines Headquarters in Doral, Florida. The purpose of this report is to communicate the satisfaction level of the attendees on a number of factors which include, speaker topic, speaker presentation, meeting facilities, etc. We hope we can show the value of our meeting for those who missed it and consider attending future events. There were a total of 62 attendees for this meeting, a total of 36 surveys, 58% of our attendees submitted meeting surveys at the end of the program. Based on survey results: • Twenty six individuals attended a South Florida meeting for the first time. • Thirteen individuals would like to be contacted about volunteer opportunities • Fifteen individuals would like to be contacted about membership • Eight individuals would like to be contacted about sponsorship opportunities
Contact me about Membership Name Position Company email Phone
Yanely Perez Account Exec Robert Half Technology
Helen Pendleton IT Recruiter Kforce
Javier Roca Account Manager Kforce
Michelle Cueto Help Desk Supervisor Assurant
Ken Gamber Classroom Technology Mgr Univ of Miami
Rick Ramos Help Desk Manager Univ of Miami
Cheryl Thurston Help Desk Lead AutoNation
Frank Varona Channel Director Terremark
Andrea Martinez-Zamorski ITCS Supervisor Bayview Financial
Leslie Delepine Account Executive Robert Half Technology
James Orr IT Service Center Manager Broward Health
Mark Whetstone VP Vorp Bus Develop Peak 10
Sergio Alonso Manager, Desktop & Ops Services AvMed health Plans
Aimee Arevalo Client Services Bankunited
John Pope Solution Strategist CA
10. Personal Touch
• Call Platinum Members/Companies • Have Board Members approach meeting
attendees • Have informal Happy Hours • Review CRM database and look for expiring
members • Run special for past members • Get to know your members • Collaborate with other User Groups
Eddie Vidal 305-439-9240 eddie_vidal@yahoo.com evidal@miami.edu @eddievidal
Contact Information