10 Top Brands Driving Engagement on LinkedIn

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How Top Brands Are Using LinkedIn

Brands with Company Accounts

Brands that posted a job

Brands that posted an update

Share 1+ update per week

Share 5+ updates per week

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

88%

78%

55%

40%

19%

Top Brands LinkedIn Activity%

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ands

*Stats for 1 month of data on the Top 100 Brands

Of the Interbrand Top 100 Brands, 88% have LinkedIn company accounts. Most use LinkedIn for recruiting; 78% shared job postings. However, 55% of brands are also using LinkedIn to share company updates to drive engagement on company pages.

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Top Brands Driving Engagement on LinkedIn

Of the Top 100 companies using LinkedIn, these brands are driving the most engagement. Their company pages are about more than just job opportunities.

LinkedIn: How Are Top Brands Connecting?

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No. 1: IBM

Total Engagement: 6,052IBM shares relevant industry articles to engage computing professionals.

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No. 2: GE

Total Engagement: 4,966GE consistently provides engaging visual content for to connect with users.

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No. 3: Microsoft

Total Engagement: 4,705Microsoft engages users with product marketing and recruiting content.

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No. 4: ĽORÉAL Paris

Total Engagement: 3,445ĽORÉAL makes marketing the brand its primary focus, rather than recruiting.

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No. 5: SIEMENS

Total Engagement: 3,108Siemens highlighting how its technologies are used worldwide to excite tech professionals.

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No. 6: HP

Total Engagement: 2,870HP shares product updates and career development content targeted at IT pros.

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No. 7: Disney

Total Engagement: 2,749Fun, brand related content performs best for Disney, but the main focus is recruiting.

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No. 8: Citibank

Total Engagement: 2,136Citi caters to job seekers by sharing career development info, and financial news.

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No. 9: Oracle

Total Engagement: 1,973Oracle promotes its online communities & professional business solutions.

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No. 10: Nike

Total Engagement: 1,552Nike seeks to draw talent by sharing how its building the brand and its latest products.

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