10THINGS

before sending yourTO DO

SALES DECKto a potential client

Whether your

SALES DECK…

looks more like aDOCUMENT

or like a classyPRESENTATION

IF YOU ARE LIKE

MOSTPEOPLE

YOU ARE USING YOUR

SALESfor your

PITCH DECK

and…SALES MEETINGS

SAME DECK…and the

TO POTENTIAL CLIENTSTO EMAIL

HARMTHAN GOOD

AND THAT IS DOING MORE

if your

SALES DECKlooks more like a

DOCUMENT

first of all, make it look like a

PRESENTATION

but if your

SALES DECKalready looks like a

PRESENTATIONthen here are

3 REASONSWHY EMAILING IT IS A REALLY BAD IDEA

1 YOUR DECK WOULD GET SHAREDwith others who have never heard your pitch

2 YOU ARE NOT GOING TO BE AROUNDto explain things and answer queries

3 YOUR DECK HAS DIVIDED ATTENTIONwith so many things ready to distract

10THINGSso finally here are

to your email decksto ensure they are doing a lot of good and no harm

TO DO

OBJECTIVErethink your

65 7 9832 41 10

• You Can’t Close The Deal With It • If Sending Before Meeting, Make It A Teaser To Get The Meeting • If Sending Post Meeting, Use It To Push The Deal Forward

everything elseREMOVE

• Remove Everything That Is Not In Sync With The Defined Objective

65 7 9832 41 10

ENGAGINGMAKE IT

• With No Committed Time Slot, It Really Needs To Be Engaging • Consider Adding Images, Icons & Examples

65 7 9832 41 10

per slideONE IDEA

• Don’t Fret About The Number Of Slides. • Long Yet Engaging & Simple, Wins Over Short Yet Complicated

65 7 9832 41 10

HELP TEXTadd some

• This Sentence Is A Help Text. Use It Sparingly, Though.

65 7 9832 41 10

TITLE SLIDEMAKE AN ENTICING

• Come Up With A Title That Creates Interest In The Viewer • Use Large Font Size To Ensure Readability From Attachment

Preview • This Deck’s Title Is A Good Example

65 7 9832 41 10

CALL TO ACTIONhave a clear

• Do You Want Them To Visit A Web Page To Learn More • Or Is There A Case Study You Want Them To Download • Have It Only If It Serves The Objective

65 7 9832 41 10

SELF SUFFICIENTensure it to be

• Make Sure That Your Deck Doesn’t Require Any Additional Information or Background, Beyond The Obvious, To Be Relevant

65 7 9832 41 10

the fileRENAME

• Don’t Name It Something Like “Sales Deck” • Think About How The Other Person Would Search For The File,

Once Downloaded, On His Computer • E.g. “ABC Ltd.’s Sales Presentation for XYZ Ltd.” OR “How Does ABC

Ltd. Fix Recruitment Issues” • And Of-course, Only Send A PDF Version (Or Similar)

65 7 9832 41 10

HYPERLINKupload and share

• Sharing A Hyperlink Has Many Benefits Over Sending It As An Attachment. Such As, Tracking User Behaviour, No Heavy Files To Download.

65 7 9832 41 10

DECK ROOSTERmade with love by

WWW.DECKROOSTER.COM

beautiful and persuasive presentations

Is this presentation

WORTH SHARING?

Talk to us

https://www.flickr.com/photos/126581283@N08/14931694214/sizes/l https://www.flickr.com/photos/126581283@N08/15528742836/sizes/l http://www.flaticon.com/free-icon/service-courier_69011 https://www.flickr.com/photos/126581283@N08/15366297288/sizes/l https://www.flickr.com/photos/126581283@N08/14932266913/sizes/l https://www.flickr.com/photos/126581283@N08/15365818129/sizes/o/ http://www.flaticon.com/free-icon/target_60481 http://www.flaticon.com/free-icon/recycle-bin-container-shape_12960 http://www.flaticon.com/free-icon/heart-outline_63263 http://www.flaticon.com/free-icon/lightbulb-idea_66298 http://www.flaticon.com/free-icon/write_46395 http://www.flaticon.com/free-icon/ice-cream-cone-outline_39783 http://www.flaticon.com/free-icon/finger-pressing-a-button_9606 http://www.flaticon.com/free-icon/tasks_13194 http://www.flaticon.com/free-icon/pdf-document_5097 https://www.iconfinder.com/icons/216660/link_icon#size=128 https://www.iconfinder.com/icons/194920/linkedin_outline_social_media_icon#size=128 https://www.iconfinder.com/icons/194929/facebook_outline_social_media_icon#size=128 https://www.iconfinder.com/icons/194909/outline_social_media_twitter_icon#size=128 https://www.iconfinder.com/icons/194926/google_outline_social_media_icon#size=128

A BIG THANKS TO AUTHORS OF GRAPHICS USED IN THIS DECK

DECK ROOSTER