Introduction to Social Media

Mark Walker, SCIP

Regional ICT Champion for the South East

About me

SCIP• IT Support, Web Design, Training, Projects

ICT Champion• Signposting to information about third sector use of ICT• Support services for the third sector• Social Media

About This Session

• What is Social Media• What is it for?• How does it work?• Suggested next steps• Your questions

Context

Who uses the internet?

• Staff• Volunteers• Trustees• Funders• Partners• Peer Group• Suppliers• Beneficiaries/service users• Community

Who doesn’t use the internet?

• 10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009]

• Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children.

• 70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007]

• 70% of people over 65 have never used the internet [ONS 08]

Third Sector use of the internet

66% - fundraising and other research

61% - purchasing goods and services

51% - online membership or subscriptions

45% - remote access

40% - e-learning

37% - social networking

21% - blogging

20% - VoIP / Skype – internet telephone calls

nfpSynergy, Virtual Promise 2008 - groups with <£1m turnover

What is social media?

Social Media and Web 2.0

Web 1.0

• 1990s• Websites• One-way• Online reflecting offline• Advertising• Shopping

Web 2.0

• 2000s• Networks + community• Interactive• New ways of doing things• Conversation• PR• Transparency

What is Social Media?

• Interactive• Multi-functional• Fashionable• Dynamic

• People• Voice• Media

• Social spaces• Online community• Networks

• Video• Audio• Pictures• Words

Jargon

• Podcasting• Blogs• Video-sharing• Microblogging • Social Networking• Social Bookmarking• Document-sharing• Video Conferencing

• Facebook• LinkedIn• Twitter• Ning• Youtube• Yammer• Slideshare• SurveyMonkey• Wikis• Email forums• Bulletin boards

Who is Using Social Media?

• Young People• Older People• Wealthy People• Poor People• People With Disabilities• Geographic Communities• Communities of Interest• Government• Business• Individuals

• Your Colleagues• Your Volunteers• Your Friends• Your Family• Your Funders• Your Partners• Your Customers• Your Competitors• Your Suppliers

What is social media for?

• Fundraising• Communications• Information• Collaboration• Productivity• Interaction• Branding• Development• Trust

Generating Income

Delivering Better Services

Who can we hear?

Are you listening to sellers?

Or listening to buyers?

Get a grip

The Solution

• Too Many Choices• Too Many Voices• Too Little Time• Too Little Direction

The Problem

• Patience• Focus and Purpose• Routine Activity• Measure and Review

Where do I start?

Step 1: Start Listening

Step 2: Look and Learn

Step 3: Be Useful

Step 4: Review and Improve

Step 5: Build a Routine

Step 1: Start Listening

Grow bigger ears– Colleagues– Friends– Service users– Donors– Peer group– Strangers…

Tune in

http://www.flickr.com/photos/richevenhouse/2012636456

Tweetdeck

Step 2: Look and Learn

• Explore• Ask peer group• Research• Iterate• Read • Keep digging

How long does it take?

LISTEN

• Research• Learn• Follow• Networking

• 20-30 mins/day

• YouTube• Tweetdeck• Slideshare

SHARE

• Retweet• Connect• Comment• Debate

• 20-30 mins/day

• Bit.ly

PUBLISH

• Blogging• Presentations• Video• Podcasts

• 2-3 hours/week

• Wordpress• Slideshare• YouTube

Slideshare.net

http://www.slideshare.net/mexicanwave/

Step 2: Be useful

http://www.flickr.com/photos/jaredearle/4319476019

FAQs

Incoming

Outbound

http://www.flickr.com/photos/stevenraymondparker/127399509

Step 4: Review and Improve

Step 5: Build a Routine

http://www.flickr.com/photos/alancleaver/4439276478

How to get started

http://www.flickr.com/photos/balakov

Start with where you are now

• Fundraising/Marketing goals

• Current communications and audiences

• Include questions about how the internet could help in your planning meetings

• Ask colleagues, clients, peers, family, friends

Specific tasks

• List the top ten keywords that are relevant to your work

• Search Facebook, Twitter and LinkedIn

• Google to see who’s doing what, who follows who, etc

• Look at your organisation’s calendar and identify opportunities for activity eg events, milestones

Specific tasks

• Measure what you can– Followers– Time spent– Mentions in feedback forms– Income generated

• Spreadsheet

• Meetings/reporting

Build a schedule

• Daily: – listen and respond

• Weekly: – tidy your website and measure activity

• Monthly: – publish content, review and improve

• Quarterly: – planning

Useful Guides

• Guide to Social Media Planning– www.ictchampions.org.uk/downloads

• Beth Kanter– www.bethkanter.org

• Me and My Web Shadow– http://amzn.to/9paTvZ

Thank you

This workshop is based on the work of:

Visit the Regional ICT Champions website atwww.ictchampions.org.uk