14.04. Dublin Startup Marketing Club - Social Media Advertising

transcript

Dublin Startup Marketing Club

@StartDubUp

Dublin Startup Marketing Club @StartDubUp

Let’s share ideas

Search MarketingSocial Media AdsContent MarketingEmail MarketingGrowth Hacking

FACEBOOK ADS FAILED TO PRODUCE + ROI FOR 9/10 OF

MY CAMPAIGNS.

Likes.

Pseudo-Science of Facebook Attention.

Likes.

Pay me, b***h.

Pseudo-Science of Facebook Ads.

High CTR&CPM. You get what you want and FB gets money.

Medium CTR&CPM. FB gets some money. You asked to pay more.

Your ads are dead. FB doesn’t care.

Pseudo-Science of Facebook Ads.

HIGH CPM = Retargeting, Custom Lists etc.

What’s in it for Facebook?

Low CPM = cheap international / mobile.

Facebook Non-Hack:Don’t buy fake likes

Likes.

Pay me, b***h.

Lame.Lame. Still Lame.

Facebook Non-Hack:Don’t buy real likes

Video Link: https://www.youtube.com/watch?v=oVfHeWTKjag

Facebook Hack:Refresh Creative

Likes.

Pseudo-Science of Facebook Attention.

Likes. Likes. Likes.

Facebook Hack:Get the Timing Right

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Ad Scheduling for B2B or B2C?

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Scheduling for B2B?

WHY DON’T YOU EVER LEAVE ME ALONE!

Facebook Hack:Target Facebook.

Literally.

Target Facebook. Literally.

Twitter Hack.Target Twitter.

Literally.

Target Twitter. Literally.

Twitter Hack:Follow Bank of

Ireland / @BOIBusiness

Favourite ToolsBufferApp - for scheduling posts / tweets.Followerwonk - for snooping on Twitter users.SocialBakers - for social media trends.Topsy - Twitter search engine.Google URL Builder - for tracking ROI.JustUnfollow - for removing fake followers.

Events

24.04. Growth Hackers Dublin

12.05. “Outsourcing Online” - DSMC

Now to Arthurs’@StartDubUp