description
Lead nurturing is essentially an integrated programme of permission-led, inbound and outbound activities that build a relationship between a company’s brand and its target buyers. It works on the basis that you cannot force people to commit to a purchase. So rather than disregard prospects because their willingness to buy doesn’t meet your readiness to sell - you stay in touch until they are ready. At that crucial point, it is your brand they turn to first. This Slideshare provides a summary of the 20 essential steps you need to take to develop an effective B2B lead nurturing programme.