Post on 16-May-2015
description
transcript
Title
Social Networking:What is It? Is it For Me?
Western Illinois Area Agency on Aging
{photo: Matt Hamm/flickr.com}
Devendra
http://www.linkedin.com/in/shrikhande
Covering Social Media
The BIG Plan
1. What is Social Media?2. Overview of landscape3. Quick poll 4. Social networking5. Why is it popular?6. Information channels across time7. Social Media traffic and how generations are using it8. Facebook-Blogs-Twitter-Flickr-YouTube-LinkedIn9. Social Media Safety10. Silver Social Media11. Why you should participate12. Questions13. Jump to the sites – maybe even set up accounts?
Please InterruptPLEASE INTERRUPT!
What is Social MediaWhat is Social Media?
Social Media is..
What is Social Media?
Media designed to be disseminated through social interaction, created using highly accessible and scalable
publishing techniques
http://en.wikipedia.org/wiki/Social_media
Social Media Landscape
Social Media Landscape
{photo: Fred Cavazza/flickr.com}
Social Media Poll
A Quick Poll
Blogs Facebook
YouTube Flickr
How many of you are active on:
Social Networking
Social Networking
Social Networking in Plain English
http://www.youtube.com/watch?v=6a_KF7TYKVc&feature=channel
Social Media Dynamics
Social Media Dynamics
Social Media in Plain English
http://www.youtube.com/watch?v=MpIOClX1jPE
Why is Social Media Popular
Why is Social Media So Popular?
1. Sites are easy to use2. Makes it easier to meet people online3. Learn more about people before contacting them4. Free5. Can be for general audience or specific focus6. Additional features – free web pages, polls
http://www.socialmediaonline.com/why-social-networking-sites-are-so-popular/
Info Channels across time
Information Channels Across TimeNote the drop-off for traditional broadcast channels (including websites)!
http://www.baekdal.com/articles/Management/market-of-information
Social Media Traffic
How Popular?
75% of Global Internet population visit social networks
Visiting social networks is fourth-most popular activity after personal email
Nielsen’s Global Faces & Networked Places 2009 http://www.socialmediaonline.com/why-social-networking-sites-are-so-popular/
Social Media Across Generations
Social Media Across Generations
1. A quarter of social media users are between the ages of 35 and 442. 61 percent of Facebook's users are middle aged or older3. College-age people do not dominate any particular Web site4. The 17-and-under crowd dominates Bebo5. Senior citizens have not caught onto social media yet6. Classmates.com has the largest amount of older members
http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
Facebook Numbers
The Numbers
• 200,000,000 – number of active users• 100,000,000 - users who log on at least once each day• 170 - countries/territories that use Facebook• 35 - different languages used on Facebook• 2,600,000,000 – minutes aggregated on Facebook daily• 100 – number of friends for the average user• 700,000,000 – number of photos added monthly
Blogs Numbers
Blogs
The Numbers
• 133,000,000 – blogs indexed by Technorati since 2002• 900,000 – average number of blog posts/day• 1,750,000 – number of RSS subscribers to TechCrunch• 77% - percentage of active Internet users who read blogs• 81 - number of languages represented in the blogosphere
Blogs Dynamics
Blogs Functionality
Blogs in Plain English
http://www.youtube.com/watch?v=NN2I1pWXjXI&feature=channel
Twitter Numbers
The Numbers
• 10,709,460,000 – number of Tweets to date • 50,000,000 – number of Tweets/day• 165,414– max number of followers Inactive @BarackObama• 86,078 – max number of followers Active @kevinrose• 63% – percent male Twitter users
Twitter Dynamics
Twitter Functionality
Twitter in Plain English
http://www.youtube.com/watch?v=ddO9idmax0o&feature=channel
Flickr Numbers
Flickr
The Numbers
• Flickr now hosts more than 4 billion images• "There were 5,111 uploads in the last minute.“• 33 Alexa Traffic Rank (21 in US)
Flickr Dynamics
Photo Sharing Functionality
Online Photo Sharing in Plain English
http://www.youtube.com/watch?v=0wZ5K0eG5wk
YouTube Numbers
YouTube
The Numbers
• YouTube has reached 100 million viewers• 14.8 billion online videos viewed in January 2009 alone• 101 videos viewed per person in the US in January 2009
LinkedIn Numbers
The Numbers
• 50 million - members worldwide• 41 - average age• $109,703 - average household income• 64% - male
LinkedIn Dynamics
LinkedIn Functionality
LinkedIn Explained
http://www.youtube.com/watch?v=IzT3JVUGUzM
Social Media Safety
Practicing Safe Social Media
{photo: Ben Cumming/flickr.com}
Social Media Safety Tips
Sensible Social Media Practices
1. Do not post you are going somewhere2. Never tweet or post your gone for the weekend or vacation (post after)
3. Never announce you live alone4. Being social does not mean spilling everything5. Explore using two email address (one social/one private)6. Avoid clicking on alerts in mailbox. Access site directly7. Never share personal info – never post it in profile (birthdays)
8. Only accept friends you know9. Assume that everything may become public someday10. Understand that on the Web it is forever
Silver Social Media Sites
Silver Social Media Sites
Eons
Growing Bolder
Eldr
Reduces Depression
Internet Use Reduces Depression by 20% among senior citizens
http://www.medicalnewstoday.com/articles/167589.php
{photo: Ben Cumming/flickr.com}
Questions?
{photo: beverly.13/flickr.com}
Ready to Explore?
Ready To Explore?
{photo: Lucas Janin/flickr.com}