ENVISIONING BC PARKSPresentation to: Tourism Industry Conference Student Case Competition 2011

Presented by: Capilano University Degree Team

Frankie Aeng

Louise Wirtz

Nada Mher Al Saadi

Nic Alder

October 24, 2011

“To be a world leader in cultural, recreational, and educational experiences,

while fostering sustainability.”

“To be a world leader in parks and protected land management. “

Source: The Review Crew, Nic Alder, Abbotsford Today, Static Panoramio

BigSource: Wikiepdia

13.5 million hectares of land

Second largest park system

90% of British Columbians

Worth PreservingSource: Nature Cruises

Source: Artists for Kids, Spaces For Nature

Source: WHC UNESCO, Travel Culture,

947,026 Hectares

World’s Largest International World Heritage Site

Tatshenshini-Alsek Provincial Park

Proximity to Urban Centers

Source: Whistler

Source: Sympatico, National Geographic, Planetware

The Top 4 Travel Motivations

Seeing Beautiful Scenary

Visiting National Parks and Protected Areas

Observing wildlife in their natural habitats

Seeing historical and cultural attractions

0% 25% 50% 75% 100%

84%

75%

70%

67%

Source: Global Tourism Watch 2009

Source: Seo Hacker

Source: Guardian

2007/2008 2008/2009 2009/2010 2010/201119200000

19400000

19600000

19800000

20000000

20200000

20400000

Total Park Attendance

Source: BC Park

Source: 4ingrid

Source: Acclaim Images

Source: Dret Net

Mobile Access

Key Issues

• Lack of funding

Source: The Review Crew

England Lake DistrictSource: Photos Igougo

Source: What Was I Thinking

Go Skimming App

BC Parks Mobile Application

Source: The Review Crew

Gear Rentals

Source: Nic Alder

Source: Flickr

Stawamus Chief

AccommodationSource: BC Parks Fixed Roof

Source: Revelstokecurrent.com

Interpretive Education

Source: BC Nature

Yes No

75

25

Visitors Who Would Extend Their Stay For Interpretive Programs

Source: Abbotsford Today

Enhance Value

Source: New Zealand Tourism

Source: Strategictrends

Source: New Zealand

Source: In The Know Traveler, Get2Outside,

Who Benefits?

Vision

Environmental

EconomicSocial

Cultural

Source: The Review Crew, Nic Alder, Abbotsford Today, Static Panoramio

Questions

Source: Osakabentures

Source: Good Life of Design

References • BC Parks Program Plan, Ministry of Environment 2008• Photos from Nicholas Alder• Statistics Canada• BC Parks website• Aboriginal Tourism BC• Mountain Equipment Co-Op (MEC)• Ministry of Environment website• Industry Canada website (Challenges in tourism industry

page)• BC Nature Interpretation Report• Candian Tourism Commission• BC Nature