State of Mobile Video

By Amani Channel@urbanreporter - @visualeyemedia

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Greetings!

Broadcast Journalist

Community/Content Manager

Vlogger

Video Producer

PR – Media Relations

Media Instructor

Where Are We?More Americans are watching mobile videos

Compared to traditional TV, the audience is small

Q2 2010 22-million people watched video (+43%)

Time spent watching: 3:37 min

Who’s watching? 13-17 (7:13), 18-24 (4:20), 25-34 (3:37)

Source: The Nielsen Company 12/8/2010http://blog.nielsen.com/nielsenwire/online_mobile/americans-watch-more-mobile-video-now-than-ever/

Where are We?35% of mobile usage is video streaming

YouTube is dominating:13% of global mobile bandwidth40% of mobile video streams

http://www.allot.com/MobileTrends_Report_H1_2010.htmlGraphic courtesy: http://www.reelseo.com/youtube-mobile-data-usage/

Best Camera PhonesiPhone 4 (AT&T)

LG Ally (Verizon - Android)

Nokia N8 (unlocked)

Samsung Focus (AT&T – Windows)

Samsung Nexus (T-Mobile)

Source: cnethttp://reviews.cnet.com/best-camera-phones/?tag=

Why Produce Mobile Vids?Easy

Convenient

Shareable

Quality Image (HD)

Accessories

Edit

Popular Mobile Video Communities

YouTube

Qik.com (live)

Kyte.tv

TwitVid.com

Ustream.tv (live)

Justin.tv (live)

Stickcam (live)

Sharing Mobile VideoE-mail - Most online video communities allow

you to email videos to your account.

YouTube - Direct upload (iPhone & Droid)

Other sites: Smartphone applications

How can video be used?Vlog

Testimonials

Citizen Journalism

Interviews

Building Relationships

Memories

Branding

Extras

Tripods, microphones and other accessories can enhance the quality of your video. (Owle Bubo for iPhone http://www.wantowle.com

Mobile editing applications: Reel Director, iMovie

Video can be edited with NLE software

TipsWatch how you hold your camera/cell phone

Watch the lighting

If interviews are involved, capture good audio

Keep videos short 1-2 minutes max

If application links to Twitter, use hashtag when appropriate

Use video to share stories

Have fun!!

Conversation

achannel@visualeyemedia.com@urbanreporter - @visualeyemedia

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