District 36 Division A

Toastmasters Leadership Institute

Vice President for Public Relations

Beth Stinson, DTM

Tonight’s Agenda

Welcome and House KeepingIcebreaker ExerciseDistrict 36 and the Club Success PlanWhat is Public Relations?Toastmasters RebrandingWhere Leaders are Made Exercise

Thanks for being here!

Cell phones off please

Fill out paperworkto get credit

Ice Breaker

Take a card and think of a Toastmaster related caption.

District 36 Business

A new yearFall contestsArea Governor

DCP – Distinguished Club Plan

1. Two CC Awards

2. Two more CCs

3. One AC Award

4. One more AC

5. One CL/AL/DTM

6. One more CL/AL/DTM

7. Four new members

8. Four more new members

9. Four officers trained twice

10.One semi report and one officers list

What is Public Relations?

Target Your Audience

Demographics Target club members you want Understand your competition

DigitalSocial MediaCloud sharingTraditional

Reaching your Target Audience

Break

What is a Brand?

Components of Toastmasters Brand

TaglineVisionCore ValuesVisual ElementsMessage

Where Leaders are Made

Tagline

Vision

Toastmasters International empowers people to achieve their full potential and realize their dreams. Through our member clubs, people throughout the world can improve their communication and leadership skills, and find the courage to change.

Core Values

IntegrityDedication to ExcellenceService to the MemberRespect for the Individual

Visual Elements

TemplatesColorsGraphicsPhotosFont faces

Messaging

Your elevator pitch about Toastmasters

Stand and Deliver

Pencils and Paper

3 things Toastmasters helped you accomplish

Tell one great story that is personal, compelling, and represents Toastmasters

Brand Manual

Questions?