2012 BMA Carolinas Pro Ads Awards

Post on 20-Jan-2015

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This is the presentation from the BMA Carolinas 2012 ProAd Awards banquet on 9/27/12 featuring the best B2B marketing campaigns in North and South Carolina. Congratulations to all the winners!

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2012 ProAds Awards Banquet

Extending Our Appreciation to our Judges & Sponsorsto our Judges & Sponsors…

TOTAL COMMUNICATIONS PROGRAMDivision 1

Total Communications Program under $200,000

(includes media and production costs)

title: Destination Delivered Campaigntitle: Destination Delivered Campaign client: Estes

VantagePointg

title: A.O.R.N. Trade Showtitle: A.O.R.N. Trade Showclient: Berchtold

VantagePointg

Title:A.O.R.N. Trade Show

GOLDA.O.R.N. Trade Show

Client:BerchtoldBerchtold

Agency:VantagePointVantagePoint

title: 2 Millionth Vehicle Celebrationtitle: 2 Millionth Vehicle Celebration client: BMW Manufacturing

VantagePointg

Title:2 Millionth Vehicle Celebration

GOLD2 Millionth Vehicle Celebration

Client:BMW ManufacturingBMW Manufacturing

Agency:VantagePointVantagePoint

TOTAL COMMUNICATIONS PROGRAMDivision 3

Interactive Campaign (full) email, landing page, lead forms, surveys, etc.

title: Destination Delivered Campaigntitle: Destination Delivered Campaign client: Estes

VantagePointg

TOTAL COMMUNICATIONS PROGRAMDivision 4

Integrated Campaign, Web & Traditional

title: T.H.R.E.A.D. client: American & Efird

DoggettDoggett

title: ECIA Membership Campaign p p gclient: ECIA

Phasetwo bizPhasetwo.biz

title: Destination Delivered Campaign p gclient: Estes

VantagePointVantagePoint

SPACE ADVERTISING CAMPAIGNSDivision 6

Three- or four-color B2B campaigns under $200,000

title: Truckload Ad Campaignp gclient: U.S. Xpress

VantagePointVantagePoint

title: Wax Alternativeclient: Cascades Sonoco

SELMARQSELMARQ

title: Marble Smoothclient: Sonoco

SELMARQSELMARQ

SPACE ADVERTISING SINGLE ADSDivision 8

Fractional page or fractional spread, black and white or color

title: The Choice is Clear Adclient: tesa tape

VantagePointVantagePoint

SPACE ADVERTISING SINGLE ADSDivision 10

Three- or four-color page under $75,000 (includes media and production costs)

title: Vacancy Adyclient: U.S. Xpress

VantagePointVantagePoint

title: How Many Waysy yclient: Cascades Sonoco

SELMARQSELMARQ

SPACE ADVERTISING SINGLE ADSDivision 11

Three- or four-color page over $75,000 (includes media and production costs)

title: “Own Your Own Brand” Iced Tea Adtitle: Own Your Own Brand Iced Tea Adclient: S&D Coffee, Inc.

Phasetwo.biz

title: “Own Your Own Brand” Coffee Adtitle: Own Your Own Brand Coffee Adclient: S&D Coffee, Inc.

Phasetwo.biz

DIRECT MAILDivision 15

Single printed mailing piece

title: Key Accounts CFY Directy

PreGel AmericaPreGel America

title: The Choice is Clear Direct Mailclient: tesa tape

VantagePointVantagePoint

DIRECT MAILDivision 17

Single or multiple mailings which include incentives valued under $25 per campaign

title: You’re the Star Mailingtitle: You re the Star Mailingclient: Berchtold

VantagePointg

GOLDTitle:You’re the Star MailingYou re the Star Mailing

Client:BerchtoldBerchtold

Agency:VantagePointVantagePoint

PROMOTIONAL MATERIALDivision 19

Capability and facilities brochure

title: Blue Meets Green Brochureclient: T&S Brass

VantagePointVantagePoint

PROMOTIONAL MATERIALDivision 20

Product specifications brochure, product catalogs

title: 2012 Products At A Glance Catalogstitle: 2012 Products At A Glance Catalogs

PreGel America

title: 2012 Annual Catalogtitle: 2012 Annual Catalog

Tropical Foodsp

PROMOTIONAL MATERIALDivision 21

Special promotions

title: Lottery Promoyclient: Henny Penny

VantagePointVantagePoint

title: Agency Change T-Shirtg y g

VantagePointg

title: S&D Coffee Challenge Recipe Booktitle: S&D Coffee Challenge Recipe Bookclient: S&D Coffee

Media Bonsai

GOLDTitle:S&D Coffee Challenge RecipeS&D Coffee Challenge Recipe Book

Client:S&D Coffee

Agency:Agency:Media Bonsaio sa

PROMOTIONAL MATERIALDivision 23

Dealer/distributor material

title: Fall Flavors Recipe Booktitle: Fall Flavors Recipe Book

PreGel America

CORPORATE IDENTITYDivision 24

Logo Design

title: Level 2 Logistics Logog gclient: Estes

VantagePointVantagePoint

title: Logo Designtitle: Logo Designclient: Edison Foard

Doggettgg

title: Snider Fleet Solutions-Logo Designtitle: Snider Fleet Solutions Logo Designclient: Snider Fleet Solutions

Lyerly Agencyy y g y

PUBLICATIONSDivision 27

Print newsletters and magazines for B2B internal or external audiences

title: Signage Solutions Magazinetitle: Signage Solutions Magazineclient: Signage Solutions Magazine

SPARK Publications

GOLDTitle:Signage SolutionsSignage Solutions Magazine

Client:Client:Signage Solutions MagazineMagazine

Agency:SPARKSPARK Publications

AUDIO-VISUAL PRESENTATIONSDivision 30

Video productions – sales, product or corporate promotions

title: Buy Nuts, Save The World Videotitle: Buy Nuts, Save The World Videoclient: Tropical Foods

Media Bonsai

MULTIMEDIA/COMPUTER PRESENTATIONS

Division 31

Product catalogs, demo disc, brochure, sales presentation

title: Foodservice Presentationtitle: Foodservice Presentationclient: T&S Brass

VantagePointg

GOLDTitle:Foodservice PresentationFoodservice Presentation

Client:T&S BrassT&S Brass

Agency:VantagePointVantagePoint

WEBSITESDivision 32

Micro-site for specific event or time period produced for less than $15,000

title: Agency Change Micrositeg y g

VantagePointVantagePoint

WEBSITES Division 34

Web sites produced for less than $25,000

title: CM Black Websiteclient: CM Black Construction Company

Walker MarketingWalker Marketing

WEBSITES Division 35

Web sites produced for $25,001 - $50,000

title: VantagePoint Websitetitle: VantagePoint Website

VantagePointg

WEBSITES Division 36

Web sites produced for more than $50,000

title: Hartness Websiteclient: Hartness International

VantagePointVantagePoint

INTERACTIVE MARKETINGDivision 38

Web Banner, interactive flash, single banner

title: StarChefs com Web Bannertitle: StarChefs.com Web Banner

PreGel America

INTERACTIVE MARKETING Division 40

Electronic newsletter, for internal or external audiences less than 10,000 recipients

title: International Business Park E-newsletterclient: Nolim Group

Walker MarketingWalker Marketing

INTERACTIVE MARKETING Division 41

Electronic newsletter, for internal or external audiences greater than 10,000 recipients

title: Agent eNews Email Newslettergclient: CNA Insurance

Mass TransmitMass Transmit

title: Back to Schooltitle: Back to Schoolclient: Henry Schein

Mass Transmit

title: Webinar Email Campaigntitle: Webinar Email Campaignclient: Futurity First Insurance Group

Mass Transmit

INTERACTIVE MARKETING Division 44

Mobile Application

title: iPad Water Savings Calculatorgclient: T&S Brass

VantagePointVantagePoint

INTERACTIVE MARKETING Division 45

Web Video

title: ECIA Reps Membership Videop pclient: ECIA

Phasetwo.bizPhasetwo.biz

INTERACTIVE MARKETING Division 46

Web Video Channel or Series

title: ECIA YouTube Channelclient: ECIA

Phasetwo.bizPhasetwo.biz

SOCIAL MEDIADivision 51

Corporate Blog

title: Walker Marketing Corporate Blogtitle: Walker Marketing Corporate Blog

Walker Marketingg

title: Mass Transmit Broadcast Blogg

Mass TransmitMass Transmit

GOLDTitle:Mass Transmit Broadcast BlogMass Transmit Broadcast Blog

Agency:Agency:Mass TransmitTransmit

AGENCY PROMOTION MATERIALSDivision 55

Agency Promotion Materials

title: Agency Change Campaigng y g p g

VantagePointVantagePoint

GOLDTitle:Agency Change CampaignAgency Change Campaign

Agency:Agency:VantagePoint

PUBLIC RELATIONSDivision 57

Single public relations effort

title: Public Relations-New Grabeez Flavorsclient: Tropical Foods

Media BonsaiMedia Bonsai

title: Public Relations-New Snack Treasures Flavorsclient: Tropical Foods

Media BonsaiMedia Bonsai

title: Public Relations-Sprouted Raw pclient: Tropical Foods

Media BonsaiMedia Bonsai

EXHIBITIONS/TRADE SHOWDivision 58

Exhibits

title: Rosenberg Trade Show Boothtitle: Rosenberg Trade Show Boothclient: Rosenberg USA

Phasetwo.biz

title: NRA 50x50 Booth

PreGel AmericaPreGel America

GOLDTitle:NRA 50x50 BoothNRA 50x50 Booth

Agency:Agency:PreGelAmericaAmerica

EVENT MARKETINGDivision 59

Events

title: 2 Millionth Vehicle Celebrationtitle: 2 Millionth Vehicle Celebrationclient: BMW Manufacturing

VantagePointg

GOLDTitle:2 Millionth Vehicle Celebration2 Millionth Vehicle Celebration

Client:BMW ManufacturingBMW Manufacturing

Agency:VantagePointVantagePoint

OUTDOORDivision 60

Billboards, bus shelters, transit advertising

title: We Made It Billboardtitle: We Made It Billboardclient: BMW Manufacturing

VantagePointg

TOO CREATIVEDivision 62

Too Creative

title: Do the Math Ad Seriesclient: Henny Penny

VantagePointVantagePoint

VantagePoint

Title:Y ’ th St M iliYou’re the Star Mailing

Client:Berchtold

Agency:VantagePoint

SPARK Publications

Title:Si S l tiSignage Solutions Magazine

Cli tClient:Signage Solutions MagazineMagazine

Agency:SPARKSPARK Publications

Media Bonsai

Title:S&D C ff Ch ll R i B kS&D Coffee Challenge Recipe Book

Client:S&D Coffee

Agency:Media Bonsai

VantagePoint

Thank You!Please take your entry boards with you,

th ill b di d dor they will be discarded.