2012 TalentEgg Campus Recruitment Excellence Awards presentation

transcript

In partnership with:

1st Annual Campus Recruitment Excellence Awards

• Best Campus Career Website• Best Online Campus Campaign• Best On-Campus Campaign• Campus Recruiter of the Year• Campus Recruiting Program of the Year

#TEawards @TalentEgg

Awards

• Dec. 2011: Applications opened• Deadline: Feb. 24, 2012• 200 student and new grad judges• Judging period for 2 weeks in March• Finalists notified in April• Winners announced right now!

Best Campus Career Website

ConocoPhillips Canada

PwC Canada

GE Canada

Best practices overall:• Make information easy to find• Tell students what to expect• Feature real students and grads• Tailor everything to students – even social

media accounts and company information• Don’t be boring, too corporate or out of date

The winning website:• In-depth information about student and grad

programs, culture, training, CSR and more• Profiles on local offices – work, community, fun• Stories and videos about real people at work

and in their personal lives• 19 blogs representing all regions and areas of

the organization• Demographic-specific social media integration

What the judges said:

“Biggest plus to this site is the feel that [this employer] really wants

me to work for them.”“I like that there is a lot of information on next steps as well as what you

should do in preparation.” “It not only has everything I want from an employer website, but it gives us the tools to put our best foot forward in our application.”

“Definitely a more humanistic approach to HR that should attract the

well-rounded individuals that the [employer] looks for.” “I really liked how [this employer]

had pictures of new, young graduates on their website. It

motivated me to find out more and increased my curiosity.”

“GREAT website!!!!! It really helps to show the different facets of [this

employer] and makes [their industry] interesting.”

PwC Canada

#TEawards @TalentEgg @PwC_ca_campus

www.pwcbrilliantfutures.ca

Best Online Campus Campaign

MacLaren McCann

Accenture

PwC Canada

Best practices overall:• Be creative and innovative to stand out –

students have seen it all!• Make students active participants – creative

submissions, social networking, games, polls• Interact with candidates online• Use a wide variety of platforms to get your

message out – not just social networking

The winning campaign:• Incorporated all major social networks, plus QR

codes, Google ads and maps, TalentEgg takeover and more

• Used social media to pre-screen candidates• Candidates produced songs, videos, blogs,

Facebook campaigns, tweets• Generated 500+ qualified candidates, 400%

increase in Facebook fans in 4 weeks

“I’ve heard about this internship before, which means the social

media campaign worked.”“Excellent use of social media and a creative way to gain attention as an employer targeting recent grads and

students.”“I like how they used all the newest social media tools out there to allow

us to creatively apply for a job.”“Three letters: W-O-W! ”

“This campaign was really well-designed and it was great to see that

every aspect of social media was utilized with a consistent message

across all platforms.”

“I love that the campaign was not as much pushing information onto

people, but creating interest.”

MacLaren McCann

#TEawards @TalentEgg @MasterCardCA

Best On-Campus Campaign

Bank of Montreal

MacLaren McCann

Best practices overall:• Use on-campus tools to grab students’ attention• Then drive them online for the real info• It takes a lot to stand out – be unique!• Keep it simple• Be relatable – even in posters, at career fairs• Your corporate brand doesn’t always translate

best on-campus – switch it up

The winning campaign:• Staggered-release career fair teaser posters

without company info• Eventually directed students online• Bright, easy-to-spot booth with no table• Recognizable brand carried through all aspects of

campaign, including attire of campus recruiters and reps

• Simple but innovative and very different from other campaigns – never seen before

“Loved how much it stands out amongst the rest. Very innovative

and makes me want to learn more.”

“Students see hundreds, if not thousands of posters over the course of a day, week and even a month, but

these posters are simple AND intriguing!”

“These elements attract student attention and make [this company]

look like a fun place to work”“I love the branding of the campaign. It is eye-catching and well executed. I

would stop at this booth at my university!”

“Absolutely love this campaign; truly brought the brand to life!”

“The approachability is a key part of this campaign that helps the employer

connect with young grads.”

“The clarity in branding, consistent usage across all channels and the clean design really stands out.”

Campus Recruiter of the Year

Nancy MouldayManager Recruitment

TD Business Banking

Evan BirtchTeam Lead, Campus Programs

Research In Motion

Lisa KramerCampus Recruiting Lead, Canada

Accenture

Best practices overall:• Be a real person – not a corporate robot• Let students/grads connect with you online and

in person• Be passionate about your organization, careers,

and students and recent grads• Show results – judges impressed by # of hires,

increase in social networking followers, etc.

The winning campus recruiter:• Uses innovative communication tools in addition

to traditional recruitment activities• Active on company AND personal accounts daily

(Facebook, Twitter, LinkedIn, blog)• Passionate advocate for their organization• Dedicated to helping students and recent grads

with their careers

“[They have] put a face to [the employer’s] recruiting team and this has made [them] and the company memorable, a valuable asset in a

competitive arena.”

“A great resource in the field of student recruitment and is actively seeking opportunities to create a

positive brand image for [this employer].”

“Very interactive and engaged with student recruitment. Your

engagement through social media sites shows a true dedication and

passion - very impressed!” “AMAZING person!!! Huge social media presence and overall a very

approachable person.”“Loved [this recruiter’s] use of Twitter, very involved with TalentEgg!”

“Seems to be in tune with students and knows [their] target

demographic.”

Lisa Kramer, Accenture

#TEawards @TalentEgg @Recruit_Campus

Campus Recruitment Program of the Year

Kraft Canada Inc.

KPMG LLP

MacLaren McCann

Best practices overall:• Use all available tools – don’t put all your eggs

in one basket• Let students interact with you in a meaningful

way on-campus and online• Whenever possible, give something back –

experience, knowledge, prizes• Be active year-round

The winning program:• Based around a case competition• Offered meaningful experience + learn about

employer + networking• Promotion through presentations, social media,

posters, emails, TalentEgg• Over 900 applications in 2012; an increase of

150% from 2011!

“Love it - makes me want to work there!”

“Amazing recruitment program - you get out there and interact with

the students. Keep it up! ”“Giving students the chance to showcase skills and demonstrate their

abilities outside of a standard recruitment program is really

important.”

“Gives students a real-life feel for what it would be like to work at [this

employer].”

“I am a huge fan of companies that run case competitions. It is a great

recruitment tool! ”

“They are committed to hiring highly skilled candidates and they offer

excellent opportunities to develop skills to everyone that qualifies!”

“The recruiting program is well-rounded and well executed with

the right balance of in-person and web-based mechanisms.”

KPMG LLP

#TEawards @TalentEgg @KPMGCampusCDN

Congratulations!

Best Campus Career WebsitePwC Canada’s www.pwcbrilliantfutures.ca

Best Online Campus CampaignMacLaren McCann: MasterCard Canada’s Social Interview campaign

Best On-Campus CampaignConocoPhillips Canada’s “Work With Phil” campaign

Campus Recruiter of the YearLisa Kramer, Accenture

Campus Recruiting Program of the YearKPMG LLP’s Ace The Case

2012 TalentEgg Campus Recruitment Excellence Awards presentation

Education