MCUrgentA Shared Emergency

Information Network

Getting the word out withsocial media

Carol A. Spencer @CarolSpencerNJDigital and Social Media Manager, Morris County NJSeptember 27, 2013

What is MCUrgent?

• An application that utilizes the power of social

media to share official emergency information

during a multi-jurisdictional emergency.

• Led by Morris County’s Office of Emergency

Management, MCUrgent will ultimately include

all 39 towns posting to a single Twitter feed and

Facebook page.

• Used only in multi-jurisdictional emergencies.

Individual town emergency notices go to that

town’s website, Twitter feed or Facebook page.

When putting out information…

Situation updates need to:

– be timely

– originate from the source

– be accessible even without power

– be available 24/7

– be device independent

– cross municipal boundaries

– be freely available (no subscription or membership required)

– be accessed anywhere

Our vision of MCUrgent

Towns create a tweet

#hashtag post

Twitter(MCUrgent)

Facebook(MorrisCountyNJ)

Twitter(MorrisCountyNJ)

Facebook(Town page)

Twitter(Town feed)

Morris Twp

Parsippany

Denville

Riverdale

Dover

Facebook(MCUrgent)

#MCDover: Rte 46 EB and WB are open w minor flooding. East Blackwell and most side roads leading to Blackwell St are still closed. Flooding 5:41 AM Oct 1st via HootSuite

Posts go to major social networks

MCurgent on Facebook

MCUrgent on Twitter (MCUrgent.com)

Get MCUrgent via Text Message

text

follow MCUrgent

to 40404

2010 Winter Storms: First test of MCUrgent2010 Winter Storms: First test of MCUrgent

Getting started:

MCUrgent FB Post views

• 10/25/2010 - 11/26/2010 188

December storms:

MCUrgent FB Post views• 11/25/2010 - 12/25/2010 8,941

ONE DAY

December 27, 2010• MCUrgent Post views: 4,386

Hurricane Irene: 1 weekHurricane Irene: 1 weekWebsites Irene Typical•Homepage views 75,155 26,000

Blogger•OEM & MorrisCountyNJ 36,991 2,400Facebook post views•MorrisCountyNJ 49,610 5,500•MCUrgent 99,005 400

Twitter message views*•MorrisCountyNJ 169,292 18,000•MCUrgent 20,448 0

TOTAL VIEWS 450,337 52,300

*Does not include Twitter ‘fast follow’ text messages to cell phones

Public Opinion: We like it!Public Opinion: We like it!

MCUrgent MCUrgent MarketingMarketing

Print posters:Print posters:MorrisCountyNJ.govMorrisCountyNJ.gov

Cross marketing Cross marketing with towns and with towns and websites.websites.

• What: Emergency notifications fromparticipating towns & the county

• Info: MorrisCountyNJ.gov/mcurgent/socialmedia-mcurgent.asp

• Web: MorrisCountyNJ.gov MorrisOEM.org

• Social: Twitter.com/MCUrgentMCUrgent.org / .net / .com / .infoFacebook.com/MCUrgent

• Text: text follow MCUrgent to 40404

MCUrgent at a glanceMCUrgent at a glance

• Slideshare.net/MorrisCountyNJ

– MCUrgent presentations

– “Building a Municipal Social Media Presence”

• Twitter, Facebook, Hootsuite

– “Emergency Communications: Getting Prepared, Making it Happen”

ResourcesResources

MCUrgentA Shared Emergency

Information Network

Getting the word out withsocial media

Carol A. SpencerDigital and Social Media Manager, Morris County NJSeptember 27, 2013