Coupons worldStatistics and Trends

Nikita Kosholkin, Empatika

February 2, 2013суббота, 2 февраля 13 г.

About this analysis

• This analysis contains statistics and trends for «coupon world».

• The goal of this presentation is to provide us information about current situation on this market.

• P.S. as usual, there are links to the resources on each slide in «speaker’s notes»

суббота, 2 февраля 13 г.

Trend: Mobile

суббота, 2 февраля 13 г.

http://www.businessinsider.com/bii-report-why-mobile-commerce-is-set-to-explode-2012-11?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29

Business Insider:

«Mobile apps are turning the retail industry on its head. Customer service, customer retention, price comparison, and the use of coupons are all changing. Mobile retail is on its way to becoming a $617 billion industry by 2016»

суббота, 2 февраля 13 г.

http://www.businessinsider.com/why-youll-probably-never-hear-the-words-out-of-stock-again-2013-1?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Falleyinsider%2Fsilicon_alley_insider+%28Silicon+Alley+Insider%29

Juniper research

10B mobile coupons to be redeemed in 2013. That’s up by more than 50 percent from last year

суббота, 2 февраля 13 г.

http://www.mobilecommercedaily.com/10b-mobile-coupons-to-be-redeemed-this-year-juniper-research

11 December: Latitude consulting

суббота, 2 февраля 13 г.

http://files.latd.com/Latitude-Next-Gen-Retail-Study.pdf909 participants, 20-59 years. 50/50 US/UK and Women/Man

11 December: Latitude consulting

суббота, 2 февраля 13 г.

http://files.latd.com/Latitude-Next-Gen-Retail-Study.pdf909 participants, 20-59 years. 50/50 US/UK and Women/Man

Passbook by Apple

What is Passbook?

The simplest way for users to store all their passes in one place.

Introduced in iOS 6 (more than 60% of iPhone owners have iOS 6)

суббота, 2 февраля 13 г.

4 types of passes

Coupons Event tickets Boarding Pass Store Card

суббота, 2 февраля 13 г.

Wallet Hub in Windows Phone 8

• This is a real hub. It contains everything, just as the name suggests: your credit cards, loyalty cards, and others.

• The hub also has NFC and integrated with the new Nokia Maps. So you have real-time deals near you.

суббота, 2 февраля 13 г.

http://www.theverge.com/2012/6/20/3100899/windows-phone-8-to-support-nfc-most-complete-wallet-experience

Startup

• November 5: OffersBy.me lets customers offer up how much they are willing to spend for a particular good or service and they are then connected with businesses and coupons that match their spending intent.

суббота, 2 февраля 13 г.

http://techcrunch.com/2012/11/05/is-offersby-me-better-than-groupon-probably-especially-if-you-are-a-business/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29

Highlights

• November 28: Google Acquires Incentive Targeting (to create personalized, relevant promotions and measure ROI in real time). Google: “for retail couponing what Google [does] for online advertising: make it simple, relevant, measurable, & effective.”

суббота, 2 февраля 13 г.

http://techcrunch.com/2012/11/28/google-acquires-incentive-targeting-to-power-targeted-coupon-programs/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29

Highlights

• November 23: RetailMeNot Launches Facebook App With Personalized Deals From Your Likes

суббота, 2 февраля 13 г.

http://techcrunch.com/2012/11/23/retailmenot-facebook-coupons/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29

• January 11: Google (re)Launches Zavers.

• «With Zavers, Google says, retailers and manufacturers can get real-time data about coupon redemption and other analytics that can help them “manage distribution, tailor campaigns, and optimize budgets for maximum ROI.”»

Highlights

суббота, 2 февраля 13 г.

http://techcrunch.com/2013/01/11/google-launches-zavers-by-google-digital-coupon-solution-for-retailers-and-manufacturers/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29

Opportunities

• Square has an option to share gift cards/coupons

• Starbucks goes to Passbook (to allow customers pay only via this app)

суббота, 2 февраля 13 г.

http://allthingsd.com/20121209/square-slides-into-apples-passbook-with-digital-gift-cards/http://venturebeat.com/2012/10/04/starbucks-passbook/

Summary: so... World is going mobile

• Consumers want:

• Have notifications about Sales

• Finding accompanying products items from the same brand (as they have coupon about)

• Coupons are becoming more targeted and real-time (incl. using consumer behavior i.e. Facebook)

• Multiscreen (track coupons and purchases from any devices)

• New business model: «I’m interesting in some product and willing to pay X for it - who is ready to sell it to me?»

• There is a signal from big-3 Retailers...

суббота, 2 февраля 13 г.

Now it’s your move...

суббота, 2 февраля 13 г.

Сontact me at: nikita.kosholkin@empatika.com

couponatika.empatika.com

суббота, 2 февраля 13 г.