Post on 20-Aug-2015
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SITE Project 2
10 fields of
competence Urban planning
Transport - mobility
Public space - roads
Environment
Water
Economy, universities, reserach
International
Social development
Waste management
Energy
Nantes
29 K
m
42 Km
Nantes Metropole
Created in 2001
24 towns
Nantes Métropole (The Greater Nantes)
600.000 inhabitants
300.000 jobs
50 000 students
5 500 hab/km² (intra ringroad)
2 200 hab/km² (extra ringroad)
Budget = 1,2 Md€/year
SITE Project 3
Transport & mobility:
competences of the Greater Nantes
Active modes
Public Transport
Le stationnement Vélos
Bicycles
Traffic management
Bike rental
Carsharing and
carpooling Parking
SITE Project 4
SUMP 4 axis to reach 67% modal share of soft modes and 33% on car trips in 2030
Build a « short distance » city by reinforcing existing urban centres with diversified urban functions and a better balance between housing, work, services, shops, amenities, etc;
Construct a high-quality public space adapted for pedestrians and cyclists
Coordinate the transport networks to organise the links between urban centres
Tram-Busway-Chronobus-bus lines-express-etc..)
A whole range of cycling offer (cycles parkings, Cyclo Tan, subsidies to electric bikes etc..)
Car sharing, car pooling
Encourage and support people to change their mobility behaviour
SITE Project 6
Encourage and support behaviour change: the mobility smart card project
NM objective: Facilitate the access to mobility services for users
Aim : user-friendly access to public transport for regular occassional users thanks to a contactless post payment
smart card
Libertan smart card: 1st step of a future multimodal ticketing system
SITE Project 8
Commercial approach
- 79 000 pass in 2013 -72 000 in 2012 - 50 000 direct debit on bank account - 90% customers order and are delivered by mail
• Extension of the loyalty program implemented in 2033 for • 100 000 « intensive users» (75% trips) • Develop revenue
For yearly season ticket holders, only the media changes
They received their new card in their mail box (76 000)
They only validate on buses but not on trams
Card lost or stolen =blacklisted
Secured transport prime (50% of the cost taken in charge by the employer)
Soon new services
SITE Project 9
New post payment
offer • Keep exiting users Attract new ones
• Those who buy paper tickets by 10, do not travel enough to buy a monthly season ticket, wish to pay only what they use
Validation at each boarding on bus or trams,
- like currently with paper tickets By the end of the month : the system calculates the number of trips done during the month
• Based on the cheapest single ticket price • Capped at the price of a monthly season ticket (by age <
12, < 18, <26 etc..)
Information available M+1 Automatic debit from bank account M+ 2
All information dematerialized.
SITE Project 10
An integrated fare and distribution
strategy
Distant selling and new technologies modify the access to transport tickets
2012 : M Ticket on mobile phone
2013 : single -hourly ticket) 2 € when sold on board buses by the driver
1,5€ on AVM and retailers
1,38 € on post payment smart card
A technical tool supportive of Nantes Métropole fare policy (social fares, family packs, mobility
integration)
Commercial promotions (ex off peak-lunch time …)
SITE Project 11
progressive
launch and encouraging first results
Previsions 1000 / month
Achieved : 11 400 in 4 months !
170 200 validations on post payment in January
965 000 validations by unlimited forfeits
Internal communication and
staff support
Awareness and
training
For training staff
and commercial
staff
May &
June
July & August 26/08/1
3 January 2014
2000 first post
payment
subscriptions
35 000 young pass
holders receive their
new smart card
from under 12 to
under 26
Communication
Dedicated exhibition bus on
all operation sites :
awareness among drivers
Field support
Administrative staff participation
to the first day implementation.
Presence on the field
40 000 yearly Pass holders receive
their new smart card
From 18 to 60 and more who have
chosen standing bank order
Dedicated
information
web site
Field support
Around high schools and
22 October 18
September
Commercial launch
Large
advertising
campaign
SITE Project 13
SITE cities and partnerhsip Nantes
City 280 000- Urban area 580 000
116 millions trips/year on urban PT
Donostia - San
Sebastián
City 135 000 –Urban area 383 000
29 million trips/year on urban PT
Gijón
277,559 inhabitants
18.9 million trips/year on urban PT
Mersey-
Liverpool
Mersey Travel Passenger Transport Executive
Covers Liverpool city region
Approx. 2 millions inhabitants
Bus network 155 million trips/year
Rail 45 million
Aveiro
City : 56 000 inhabitants
Aveiro región 735 000 inhabitants
Bus 1.6 million trips/year, Bicycle 26 000, ferries 230 000
Dublin Greater
Area
National Transport Authority (Ireland)
Great dublin area 1.045 million inhabitants City 506 211
Dublin Bus 120 million px/year
Luas light rail :30 million
Irish rail 25 million
Dún Laoghaire – Rathdown County Enterprise Board
SITE Project 14
Common high level objectives : sustainable development
liveable cities for inhabitants
Reduce pollution emissions
Fluid mobility
economical development
Attractive to visitors and business
Encourage modal shift from private car to soft modes
Propose efficient public transport
Reinforce soft modes attractiveness
SITE Project 15
Ticketing contribution to high level objectives
Ticketing supports price or fare strategy aiming at
conciliating diverse objectives : eg
For the authority
- Increase the number of citizens using public
transport
- Set low prices and simple tariffs
- Balance prices and encourage social inclusion
- Minimise public subsidies or financial compensation
For the operator
- Cover costs and maximise revenue ( and/or profit )
- Build an attractive public transport system (image,
loyalty)
For the passenger
- Minimise transport cost
- Travelling in ‘good’ conditions , simple, easy
SITE Project 16
Smart ticketing in SITE cities 1- an opportunity for innovative services
Libertan post-payment in Nantes : • No money is put on the card, the number of validations are cumulated during
one month with a capping to the price of monthly fare , the users pays one month after through direct debit from his account.
• Systematic validation for post payment formula, on board buses only for the unlimited one
Pay as you go in Liverpool-Merseyside : • Money is put on the card, re-charge is made possible through the web .As
the fares are zonal, check in-check out validation is necessary
• Fair and easy for users, reinforcement of loyalty, harmonized access to different transport operators, less reliance on paper based products), cost effective and secure (lost or stolen cards can be blocked to avoid fraud).
SITE Project 17
Smart ticketing in SITE cities 1bis- an opportunity for innovative services
Progressive discounts in Donostia-San Sebatian
• Tariff system: trip prices with progressive discounts in order
increase to the monthly use of public transport.
• additional discounts for specific groups: retired, handicappers,
large families, young people and elderly people.
• Substitution of 200 000 mono operator chip card for intermodal
contact less card
• Pre paid card, systematic validation
SITE Project 18
Integration of other PT services-1
Bus Éireann Inter-city services
Irish Rail Inter-city &
commuter services
Luas Light Rail Commuter services
Private Operators
Inter-city & commuter
Leap Card vision :
“ a common payment mechanism” for transport that:
Is simple and intuitive Works in a similar way on all
modes
Supports fair competition, Is fast and reliable
Supported by an easily recognisable brand
Different ways of validation among operators
Different capping solutions among operators
No subvention on ITS operating costs – paid for by
Operators
SITE Project 19
Integration of different PT services-2
Merseyside : Walrus card to
Travel with all modes, including private
Bus operators
Gijon : one smart card for urban buses
And Asturias regional transport : Reduce
fraud. All passengers validating in one machine, travelers consolidated in
one database , better management of operational data of the company.
San Sebastian urban buses Railway network: EUSKOTREN
and RENFE Inter-city buses LURRALDEBUS
Nantes Train to and form stations located within the urban transport
territory
SITE Project 20
Integrate other mobility services
Libertan Phase 2 in Nantes : host the access to
self service bikes, run by JC Decaux, to Car sharing service run by Europ Car, to P&R, and potentially to other private car parks
The Buga management in Aveiro Rethink and integrate the self service bike
SITE Project 21
Smart ticketing on new technologies for atlantic area
Smart ticketing does not only mean smart cards as a technical support to achieve integrated services and fares
Site partners investigated options which would enable citizens from the Atlantic area to easily accede to PT in their different cities
Mobile phones solutions seemed to be the most realistic within the project schedule
SITE Project 22
SITE cities mobile phone smart ticketing
M-tickets sold on mobile internet in Nantes since Nov 2012 for Iphone and Android environments. No dependency on communication operators nor on financial companies. 315 000 sold, 281 000 validated
1100 to 1200 daily validations
But no extension possible to other cities who required systematic validation
Emulation of smart card on NFC device in San Sebatian and Gijon
In San Sebastian
PT Operators Dbus (urban buses) Lurraldebus (intercity buses)
Service supplier: Telvent
Communications Operator: Euskaltel
Financial Company: Kutxa / Ceca
SITE Project 23
San Sebastian-Gijon experimentation
An intermodal application on mobile phone SITE Ticket NFC app
A specific Sim card, containing the application must be introduced in the device
SITE Project 24
“Paper ticket” explored for a Nantes –Gijon continuity
A potential extension of Metroceane ticket for the other side of the Biscay bay
Existing intermodal non technological ticket Between Nantes and St Nazaire
Gijon OK to continue the trip after the ferry + OK to implement a bus line
But.. No foot passenger reservation possible on the sea-motorway
And a threat on the future for this sea link
before the question of ticket the need for an identified and stable service
SITE Project 25
Follow up
More to come for SITE project’s results
Dublin international conference 13 th June 2014
Information and conference registration on
www.site-project.eu
Personal contact or question for partners
info@site-project.eu
Atlantic area site
http://atlanticarea.ccdr-n.pt/