20140424 XING mittagXperten Games and Gamification - Safak Korkut

transcript

XING mittagXperten – Safak Korkut 28.04.2014

mittagXpertenGames and Gamification

I am interested in the latest technologies, new communication concepts,

games, data visualizations and social media development.

Safak Korkut is me.

I am also a professional filmmaker, project developer, game designer

and MSc co-mentor, lecturer.

I am also the co-founder of YAAY which is located in Basel, Switzerland.

YAAY is a devoted interdisciplinary team which is aiming to have an

impact on today's visual communication and information design

systems.

Vorspeise

Hauptgang

Dessert

Overview to Game Industry

Gamification Perspective

Tourney - Gamified University

Open Discussion

Games.

Philip Toledano 4

Video Games and the Luden Revolution

$500 MILLION

IN 1 DAY

$373 MILLION

IN 10 DAYS

$314 MILLION

IN 10 DAYShttp://news.xbox.com/2013/05/x360-aaron-greenberg-industry-growth

$800 MILLION

IN 1 DAY

$373 MILLION

IN 10 DAYS

$314 MILLION

IN 10 DAYS

$1000 MILLION

IN 1 DAY

$373 MILLION

IN 10 DAYS

$314 MILLION

IN 10 DAYS

http://news.xbox.com/2013/05/x360-aaron-greenberg-industry-growth

Candy Crush Saga (2012)

Candy Crush Saga is a match-

three puzzle video game

released by the developer

King. The game, played

mostly on mobile phones,

has been downloaded more

than 500 million times,

counts 282 million active

players per month and takes

in an estimated $901,505 per

XING mittagXperten – Safak Korkut 28.04.2014 11

What is a Game?

Rules.

Feedback.

Voluntary participation.

(McGonigal, J., Reality is broken: Why Games Make Us Better and How They Can Change the World, The Penguin Books, 2011)

What is a Game?

Playing a Game is the voluntary attempt to overcome

unnecessary obstacles.

(McGonigal, J., Reality is broken: Why Games Make Us Better and How They Can Change the World, The Penguin Books, 2011)

What is a Game?

Extrinsic Motivation. Intrinsic Motivation.

Philip Toledano 14

What is a Game?

Extrinsic Motivation. Intrinsic Motivation.

Philip Toledano 15

Who is playing games?

Games are for kids.

Who is playing games?

Games are for kids.

35Average age

http://www.theesa.com/facts/pdfs/ESA_EF_2013.pdf

Myth or Fact?

Seriously?

Myth or Fact?

Seriously?

%http://www.theesa.com/facts/pdfs/ESA_EF_2013.pdf

Xbox Kinect

http://www.youtube.com/watch?v=4OMLjXRfaDQ

Games are designed to trigger our intrinsic motivation.

This can lead to an addiction.

Facing this problem, the game industry and researchers

started to study the phenomenon.

Result: They set up a process to design games from the scratch,

managing intrinsic motivation and addictive game elements.

As a side effect: Gamification.

Gamification.

Philip Toledano 22

Gamification is the integration of

– Feedback mechanics in Games

– Game-thinking

in non-game environments to increase audience

engagement, loyalty and fun.

What is Gamification?

The Broccoli Effect

70% of us have the gene that

makes broccoli taste bitter.

(Htas2r28)

The statistics show that it takes

an average child 12 years* to

start liking broccoli.

* Thanks to the relentless efforts

of the average mothers.

The Broccoli Effect

Approach #1 - Forcing them

Approach #2 - Convincing them

Approach #3 - “Airplane” method

Approach #4 - Cheese sauce

Kinect Effect

http://www.youtube.com/watch?v=oq98_35sQko

Feedback Mechanics in Games

• points

• achievements

• badges

• levels

• progress bars

• leaderboards

• virtual currency

• rewards

Foursquare

Gamification, the process of applying the psychological

and sociological factors that drive intense game play

to consumer measurement, enables us to understand

the thought process behind consumers’ willingness

to participate in and comply with consumer behavior

and attitude measurement tasks.

Gamification

http://web.fhnw.ch/plattformen/blogs/gamifyu/2013/08/07/gamification/

- Increase in the frequency of purchase

- Boost the value per purchase

- Encourage usage of a new sales channel

- Drive new product/service adoption

- Perform consumer profiling

- Conduct new customer acquisition

- Obtain feedback

- Upsell/cross-sell

Marketing Strategies with Gamification

http://www.mobilemarketer.com/cms/opinion/columns/10671.html

Nike Plus app

Nike Plus Universe

FuelBand users in 2012:

– earned more than 409 billion

total fuel points = 44.1 million

marathons.

Today,

– 11 million active Nike+ users

– collect more than 1 billion

points each day = 6,772 houses

daily electricity need.

http://mashable.com/2013/02/22/nike-fuelband-stats/

Time Spent

enAnxiety

Boredom

http://www.goodreads.com/book/show/66354.Flow

Early-on gamification involved adding simple game mechanics

like points, badges and leaderboards to websites and apps.

But that’s not what makes games truly compelling.

What is not Gamification?

Early-on gamification involved adding simple game mechanics

like points, badges and leaderboards to websites and apps.

But that’s not what makes games truly compelling.

Good games take players on a journey, giving them something

to learn, master and share.

Gamification 2.0 is about creating game-like digital services

that shape real-world behavior and deliver deep value

to players, — using a blend of intrinsic and extrinsic motivations.

What is not Gamification?

1. Know who’s playing — design for their social style

2. Build Positive Emotions into your core activity loop

3. Build a system that’s easy to learn and hard to master

4. Design for Onboarding (Tutorial), Habit-Building, and Mastery

5. Use Progress Mechanics to “light the way” towards learning and mastery

6. As players progress, unlock greater challenges and complexity

7. Deliver intrinsic motivations like Power, Autonomy and Belonging

Seven Golden Rules of Gamification 2.0

http://www.slideshare.net/amyjokim/beyond-gamification-7-core-concepts-for-creating-compelling-products

Bon Appétit!

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut, Danilo Wanner 16.04.2014

TourneyGamified University

Learning with Games

Tourney the Game, Strategische Initiative Simulated Reality, 2014

Learning with Games

Tourney the Game, Strategische Initiative Simulated Reality, 2014

The Idea of a Content Independent Game Framework

-Tutors can create game levels for their own class.

-The game offers a testing field for students’ skills.

- It is a safe environment and consequences in the game

do not have any impact on the real world.

-The games can be played outside of the classroom and

enable teachers to engage the students better.

Let’s play!

http://bit.ly/tourneych

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 16.04.2014 49

Thank you very much.

Philip Toledano

20140424 XING mittagXperten Games and Gamification - Safak Korkut

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