2015 content trends

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ScriptoriumJanuary 8, 2015

Twitter: #content2015

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Scriptorium@scriptorium

Panelists

Alan Pringle Director@alanpringle

Content strategy Implementation managementCoauthor, Content Strategy 101

Gretyl Kinsey Technical consultant@gretylkinsey

Content strategy tools DITA pluginsBusiness case analysis

Panelist and moderator

Bill Swallow Technical consultant@billswallow

Global tech comm practices Process improvementLocalization

Sarah O'KeefeFounder and president@sarahokeefe

Content strategyRecalcitrance adjusterCoauthor, Content Strategy 101

Type questions and comments in the Questions module of GoToWebinar.

How this will work (we hope)

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Attendees are muted during webcast.

Webcast is being recorded,but your name won't beshown.

Sarah is moderating. We'll present six trends. Discussion follows each trend.

Trend 1

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Trend 1: Content strategy driven by IT

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#content2015

Poll: What is the relationship between your content and IT organizations?

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#content2015

Trend 2

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Trend 2: Content as part of the customer journey

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#content2015

Trend 3

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Trend 3: Executive eye on content

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#content2015

Poll: What’s the highest level of management in your organization with an active interest in content issues?

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#content2015

Trend 4

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Trend 4: Accommodating experts as content contributors

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#content2015

Trend 5

Flickr: Frank Kovalchek

Trend 5: Cross-company focus in content strategy implementation

Flickr: Frank Kovalchek

#content2015

Poll: How siloed is your organization?

Flickr: Frank Kovalchek

#content2015

Trend 6

Flickr: Daniesq

Trend 6: “Old” social media platforms decline

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#content2015

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