Post on 31-Jul-2015
transcript
By Piyush Aggarwal
2015 Mobile Marketing Trend ReportFor Marketers and Ad Agencies
About mePiyush Aggarwal Director of Digital Media @ Razorfish (Gurgaon, India)
www.piyushaggarwal.me www.in.linkedin.com/in/piyushaggarwal www.twitter.com/iampiyusha skype: piyush.aggarwal27
By Piyush Aggarwal
Marketers Perceptions on Mobile Advertising is continuously changing
By Piyush Aggarwal
“Should We Do Mobile?” to
Mobile First to
Mobile Only
By Piyush Aggarwal
Here are some key mobile trends that’ll change
brand’s perception forever..
By Piyush Aggarwal
A. Mobile Advertising
Budgets
By Piyush Aggarwal
Mobile advertising budgets have remained remarkably consistent over the past two years.
Trend # 1
By Piyush Aggarwal
Over 65% marketers say their mobile spends have increased by over 50% in the last 2 years
Trend #2
By Piyush Aggarwal
14% of respondents anticipate that spend on mobile advertising will increase by more than 50% in the next two years
Trend #3
By Piyush Aggarwal
41% of marketers believed that their Mobile advertising spend is also being driven by substituting other mediums like Print/TV
etc.
Trend #4
By Piyush Aggarwal
Mobile is cutting print budgets phenomenally as 58% marketers are moving their print budgets into mobile.
Trend #5
By Piyush Aggarwal
B. Mobile Advertising
Strategy & Key Benefits
By Piyush Aggarwal
Multiscreen is becoming a way of life for marketers as 0ver 77% of marketers believe it to be Important to their plan.
Trend #6
By Piyush Aggarwal
Mobile optimised website is a clear winner in terms of marketers priority for their mobile ad campaigns.
Trend #7
By Piyush Aggarwal
Good reach and Cost Effectiveness has come out a key performance metric of Mobile Advertising for most of the brand
marketers
Trend #9
By Piyush Aggarwal
Data Privacy and Fragmented Devices & Operating systems are clearly the key challenges in Mobile Advertising along with poor
standardisation metrics of performance.
Trend #10
By Piyush Aggarwal
C. Mobile Advertising
Metrics
By Piyush Aggarwal
More than 45% marketers said sales is their key performance metrics for mobile advertising followed by social media sharing
and page likes.
Trend #10
By Piyush Aggarwal
Over 90% brands have shown satisfaction with their current efforts in mobile advertising.
Trend #10
By Piyush Aggarwal
D. Mobile Advertising
Media Buying & Planning
By Piyush Aggarwal
Only 17% brands purchase their mobile inventory through programmatic, while over 82% buy through publishers or ad-
networks
Trend #11
By Piyush Aggarwal
Over 44% of the brands use a full service agency for their mobile advertising planning, buying and optimisation.
Trend #12
Made byPiyush Aggarwal Director of Digital Media @ Razorfish (Gurgaon, India)
www.piyushaggarwal.me www.in.linkedin.com/in/piyushaggarwal www.twitter.com/iampiyusha skype: piyush.aggarwal27