Post on 15-Apr-2017
transcript
2016
INBOUND NUMBERSAttendees: 19,000+ Speakers: 265Geography: 90 CountriesSponsors: 59Educational Sessions: 302 Keynotes: 6
Consumption: 342,619 Bottles of Beer and 178,900 Glass of Wine*
*My Estimates
INBOUND Sessions by Topic Marketing: 124 SEO: 10
Sales: 84 Sales Enablement: 7Inbound: 60Branding: 6Hubspot: 54Influencer: 5Strategy: 47Metrics: 4Conversion: 28 Personas: 3Blog: 19 Paid Search: 1Social Media: 17
Every year I come back with great info,
resources, hacks, tips, tricks and even new
philosophies about how to sell and market.
Last year I even came back with the flu.
Some of the tools I start using--others though good, I just forget about.
AND….The more time consuming/involved a tactic is, the less likely I will use or implement it. I have to get my head around it. Then implement.
One of My First Sessions: Landing Pages & Conversions
Clarity: One of the 7 Principles of
Conversion-Centered Design
Assuming there are 6 more principles with an equal number of best
practice considerations (20 for Clarity), how
could we possibly remember them all?!
3,874!
Common MistakesNot getting enough in the sales process to qualify,
disqualify or to make proposals as effective as they could be.
Not highlighting the benefits of what we do consistently enough (i.e. forgetting to talk about influencer)
Missing steps in the onboarding process: (i.e. not putting a client’s discovery guide in their folder so others can reference. Forgetting to add Google Analytics to a client’s Hubspot blog)
My Key Takeaway:
The Humble Checklist
The Checklist can be a way to make sure things don’t fall through the cracks. It could even start in the form of a playbook.
Checklist Benefits:
StandardizationImproves Processes
Reduce Risk for Mistakes/Oversight
Increase Effectiveness
The more I started looking, the more I
started to see checklists
everywhere
Discharge Instruction Sheet:
Knee Surgery
When You Get Your OilChanged....
Chances are they are using a checklist
HubSpot Uses Checklists for Certain Tasks
Seeing Sun Kil Moon while in Boston got me thinking more about checklists.How does a guy (Mark Kozelek), who is Pushing 50Been playing since 1989Played in 4 bandsCreated 23 albumsWritten 100s of songs
...Remember the words and songs when playing
The Set List: A Band’s Checklist