PREDICTING2017 RETAIL TRENDS

MEET OUR EXPERTS

BRIAN KAVANAGHSenior Director of Retail Evolution THE HERSHEY COMPANY

LINA YANGDirector of The Hershey Lab THE HERSHEY COMPANY

THE COMMON THEME FOR RETAIL IN 2017

FRICTIONLESS SHOPPING

WILL BE IMPERATIVE TO SHOPPERS

MEAL INSPIRATION

CONSUMERS WILL SHOP FOR MEALS instead of purchasing ingredients to make a meal

TREND 1

MEAL INSPIRATION

I expect to see more grocery stores getting away from the drudgery of ingredient shopping, and, instead, presenting shopping as meal inspiration, either through cooking demonstrations or by offering their own meal kits for consumers to grab and go.– BRIAN KAVANAGH

TREND 1

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CONSUMERS WILL SHOP ONLINE and pick up their order in store

TREND 2

CLICK AND COLLECT

TREND 2

CLICK AND COLLECT

Click and collect grew exponentially fast in 2016, and I think it’s going to be prevalent throughout the marketplace in 2017.– BRIAN KAVANAGH

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EVERYDAY CONVERSATIONS

TREND 3CONVERSATIONALCOMMERCE

Brands are becoming a part of

NEED A PIZZA? NO NEED TO CALL YOUR LOCAL DOMINO’S PIZZA

YOU CAN ORDER THROUGH FACEBOOK MESSENGER

TREND 3CONVERSATIONALCOMMERCE

Conversational Commerce is a way that brands can seamlessly enter into consumers’ conversations.– LINA YANG

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PREDICTING2017 RETAIL

TRENDS

CONNECT WITH OUR EXPERTS BRIAN

KAVANAGHSenior Director of Retail Evolution, The Hershey Company

LINA YANGDirector of The Hershey Lab, The Hershey Company

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