Post on 12-Feb-2016
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21 CENTURY APPROACH TO JOB SEARCH STRATEGY
SOCIAL NETWORK&
SOCIAL MEDIA
AGENDA
WHAT
WHY
IS SOCIAL NETWORK
IT IS NOT OPTIONAL IN 21 CENTURY
AGENDA
HOW IMPLEMENT THE BEST
JOB SEARCH PRACTICES/STRATEGIES
USING SOCIAL MEDIA TOOLS
Click icon to add picture
85 %HIDDEN MARKET
15% ADVERTISED MARKET
Networking is consistently cited as the NUMBER 1 way to get a new job
NETWORKING
The simplest network is a DYAD or PAIR
SOCIAL NETWORK #1. Contagion:
what flows across ties .
germs, money, violence, fashions, happiness, behaviour, emotions, ideas, obesity, information, etc.
Information is directional (inbound and outbound ties) Reduces number of steps Creates cascade effect
The Telephone Tree
SOCIAL NETWORK
SOCIAL NETWORK
HAPPY PEOPLE TEND TO BE CONNECTED TO ONE ANOTHER
HAPPY
UNHAPPY
INTERMEDIATE
THE BETTER CONNECTED ARE ONE’S FRIENDS AND FAMILY, THE MORE LIKELY ONE WILL ATTAIN HAPPINESS IN THE FUTURE (Dr.Christakis, MD,PhD, Harvard University)
Three Degrees of Influence
The influence of actions ripples through networks 3 degrees
(to and from your friends’ friends’ friends)
You are affected by people you don’t even
know!
Photo by Taro Taylor
Stanley Milgram’s sidewalk experiment exploring the importance of reinforcement from multiple people
Passersby were influenced in deciding to copy a behavior by the size of the crowd exhibiting it
Photo by David Sim
#2. CONNECTIONTIES TO FAMILY, FRIENDS,
CO-WORKERS
Photo by johntrainor, Flickr
WHO IS CONNECTED TO WHOM
We shape our networkWe control how “central” we are within the social network
Are you the life of the party?
Or the wall flower?
Homophily: the tendency to associate with people who resemble ourselves (“love of being alike”)
For example:• By power• By age• By education• By social status
SOCIAL NETWORK
Photos by Andyrob and alexik, Flickr
If you are connected to the right people, you may have opportunities to get jobs, participate in great projects, or other extra benefits.
If you are connected to others you could be influenced to commit crimes or eat unhealthy food.
POSITION MATTERS!
Social networks seem to have so much power and influence over us… But remember: Social networks are not just about the influence other have over us, but also about the effect we have on others!
Three Degrees of Influence
If we are connected to everyone by 6 degrees and
influence those up to 3 degrees, then we can reach
halfway to the whole world!
Photo by Wonderworks, Flikr 1 23
SOCIAL NETWORK +SOCIAL MEDIA
http://reface.me/wp-content/uploads/world-map-of-social-networks.jpg
EFFECTIVE NETWORKING
http://reface.me/wp-content/uploads/world-map-of-social-networks.jpg
HOW AND WHERE DO WE START
SOCIAL RECRUITING SURVEY, CONDUCTED BY
JOBVITE IN 2010
83 % of employers will recruit in social networks this year
46% will spend more on social recruiting
36 % will spend less on job boards
80% review social profiles
WHAT IS LINKEDIN
The world’s largest professional network
LinkedIn helps you exchange knowledge, ideas and opportunities with your trusted contacts
Photos by Alexander O'Neill, Johnny Jupiter Photo and vanz, Flickr
There have always been fears that each new form of technology will diminish good-old-fashioned means of maintaining friendships.
But social networks have only grown stronger with the dawn of the telegraph, phone, and the internet!
HOW TO LINKEDIN
1. SUBSTITUTE ON-LINE RESUME
2. PROFESSIONAL MARKETING TOOL /PORTFOLIO
3. JOB/ LABOUR MARKET RESEARCH TOOL
4. BUSINESS E-MAIL ADDRESS BOOK
5. PROFESSIONAL NETWORKING SITE
1. LINKEDIN PROFILE
HOW TO LINKEDIN Customize your public profile -your
profile helps you to find and be found by former colleagues, clients and partners
Create profile that summarizes your professional accomplishments
Acquire/provide recommendations Maintain your public profile
HOW TO LINKEDIN Personalize your address – this
increases your online presence and provides an address/url to include in your resume, business cards and your e-mail signature
Utilize the profile hyperlinks
HOW TO LINKEDIN Drive your connections Choose quality vs. quantity
Always personalize automated invitation
– avoid “canned” wording
Network with friends, colleagues
HOW TO LINKEDIN
Join or create professional groups
for networking with “like” people
Search for professionals by
names, by companies, by skills
HOW TO LINKEDIN
Announce events or programs to
your network or globally
Up-load movies, photos, slide
share presentations
warnings1. SEGMENT PERSONAL
AND PROFESSIONAL NETWORK – prospective employers should not be able to see inappropriate groups, photos and posts
Privacy settings is the key!
SOCIAL NETWORK vs. SOCIAL MEDIA
SOCIAL NETWORK vs. SOCIAL MEDIA
Photos by Ramona.Forcella and quinet, Flickr
.
Online
Offline
CREATE RESUME USING SOCIAL MEDIA TOOLS
http://www.slideshare.net/cferdinandi/resumesm
Tutorial about Linkedin for students and gradsOverview on Linkedin profile
BONUS SOCIAL CAREER RESOURCES Twittjobsearch Ning The conversation pri
sm
Emurse Resume backet Wink PeopleSearch
Mashable JobNob Slideshare Creative Commons
VISUALIZE YOUR OWN NETWORKS ON FACEBOOK OR LINKEDIN
Touch GraphInMaps Linkedin