26 Marketing Mistakes Lawyers Make

Post on 23-Aug-2014

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This is the preso I delivered at the PILMMA event in Chicago.

transcript

15 ONLINE 26 MARKETING TACTICS YOU’RE DOING TOTALLY WRONG

Your Website Isn’t Built On Wordpress

Your Website Costs More Than a Tesla

Your Website Is the Same onYour Phone

You Look Like a Lawyer

You Have Multiple Names Addresses or Phone Numbers Listed

Your Site Has Fake Addresses

Your Site is Slow

You Don’t Review Google Webmaster Tools

You Believe in theBlogging Field of Dreams

You Think About Your Bounce Rate

You Run Multiple DomainsFor The Same Business

You Measure SEO with Ranking

Reports

You Don’t ReviewGoogle Analytics

You Don’t Know Your Traffic By Channel

You Ask Your Prospects Where They Found You

You Think PPC is Too Expensive

You Ignore BingAds

You Advertise When You’re Closed

You Stopped Advertising in theYellow Pages

You Started Advertising on Yelp

You Rationalized Advertising:“Just One Client and It Will Pay For Itself”

You Think You are Sexy On Social Media

You Use Social Media to Drive SEO

You Use Social Media to Drive SEO

. . . And improve your search engine rankings with social media marketing from LexisNexis.”

You Don’t Ask Clients To Review You

You Don’t Talk to ProspectsWithin 5 Minutes

Your Voicemail is Recorded by an Assistant

“Attorney Axelrod is currently unavailable, please leave a message.”

You Don’t Know How Much Your Clients Cost

Avvo FindLaw Adwords SEO$0

$200

$400

$600

$800

$1,000

$1,200

$340

$650

$1,100

$158

Thanks

Conrad SaamMockingbird Marketingconrad@mockingbirdmarketing.com@conradsaam

Remember: Ask for the Review: If you liked this talk, please tell Ken or your local bar. If you didn’t please tell me.