29.03.2018 BALDESSARINI expands licence portfolio · KG, a subsidiary of elegante bed-line fashion...

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Ahlers AG Postfach 1155 D-32044 Herford

Telephone (0 52 21) 9 79-0 Fax (0 52 21) 7 25 38 ahlers-ag@ahlers-ag.com

www.ahlers-ag.com

29.03.2018

BALDESSARINI expands licence portfolio

Baldessarini awards licence for bed linen

“BALDESSARINI has massive brand power and appeal. We intend to add more licences to our

product portfolio in order to expand our world of brands.”

Eric Sperber, Managing Director or BALDESSARIN

Ahlers AG from Herford has awarded another licence for its premium brand BALDESSARINI;

this time for high-quality bed linen. The licence holder is the company Yes for bed GmbH & Co.

KG, a subsidiary of elegante bed-line fashion GmbH located in Bielefeld.

A specialist in exclusive bed linen has been acquired by partnering with the family enterprise

founded in 1971. Two collections per year are planned with bed linen, handtowels and home

accessories in premium cotton and linen quality. BALDESSARINI bed linen is exclusively

produced in Europe (Portugal) and will be available in the natural shades of Ocean, Grey,

Saffron, Camel and Nature. Distribution takes place through elegante itself, using both

stationary retail and the online segment. The planned sales countries are the European Union,

Switzerland and Russia.

The BALDESSARINI world of brands includes modern ready-to-wear, sportswear and a wide

selection of denim as well as fragrances, glasses, headwear, jewellery and bodywear sold

under licence. The collections of the globally operating brand BALDESSARINI are available in

around 700 Points of Sale, including at around 650 wholesale locations and mono-label stores.

Baldessarini is also sold through the Ahlers AG multilabel shop concept, the Elsbach Denim

Library, and its own online shop www.baldessarini.com. Since the end of 2017 the Baldessarini

headquarters are located in Herford.

www.ahlers-ag.com

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