3 Free Tools to Boost yourSEM/SEO Performance!

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About NetElixir

• Incorporated in 2005. Headquartered in Princeton, NJ.

• We offer campaign management service, multi-channel technology and web analytics consulting solutions to retailers.

• Our ongoing research has been featured in NYTimes, Time and Forbes.

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LinkedIn Group:NetElixir University

www.LXRMarketplace.com

About Udayan

• Founder & CEO, NetElixir,Inc.

• Founded PartyBingo.com (PartyGaming, Plc).

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• Guest Lecturer: • Johnson School of Management, Cornell University• City University of New York, Baruch• Indian School of Business

“Simplicity is the ultimate sophistication.”

Leonardo da Vinci

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The Basis of this Presentation

� Since 2005, NetElixir team has managed SEM and SEOcampaigns for 200+ search marketers in 11 countries.

� The 3 tools presented here can be used by any searchmarketers. They have been used by our team for running

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marketers. They have been used by our team for runningsuccessful search marketing campaigns.

� The tools validate our fundamental belief regarding digitalmarketing: Simple is Powerful.

The 3 Search Marketing Tools

SEO Competitor Analysis Keyword Combinator

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Keyword Performance AnalyzerOne Key Metric thatEvery Search MarketerShould Use

How SEO friendly is your website vs. competitor?

http://www.lxrmarketplace.com/seo-competitor-analysis-tool.html

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2 Simple Keyword Tools for Search Marketers

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Generate new

keywords

Test Keywords

Fine tune keyword list

Rapid Keyword Testing: Formula for Paid Search Succ ess

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Keywords for 15 days-

30 days

Analyze keyword

performance

keyword list to improve efficiency

2 Free Keywords Tools – LXRMarketplace.com

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Keyword Combinator :Generate thousands of keyword phrases,in seconds

Keyword Performance Analyzer:Analyze and fine tune keywords portfolio, in seconds

Generate new

keywords

http://www.lxrmarketplace.com/ppc-keyword-combination-tool.html

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http://www.lxrmarketplace.com/ppc-keyword-performan ce-analyzer-tool.html

Proven Results

5%-7% reduction in Cost Per Conversion in 90 days!

Your Investment:� 15 minutes every 15 days. � Total time invested (90 days) = 90 minutes.

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� Total time invested (90 days) = 90 minutes.� LXRMarketplace Tool Cost = $0.

The Value of 90 minutes for Joe the Retail Search M arketer

� Monthly PPC Spend = $10,000.

� Average Cost Per Order = $100.

� Orders (3 months)= 300.

� Monthly PPC Spend = $10,000.

� Average Cost Per Order = $93.

� Orders (3 months)= 323.

Today After 90 Days

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� Orders (3 months)= 300.� @AOV of $200, Sales =

$200 x 300 orders = $60,000.

� Orders (3 months)= 323.� @AOV of $200, Sales =

$200 x 323 orders = $64,600.

Incremental Sales = $4600

90 minutes vs. $4600

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Your Choice

An Essential Metric for Every Search Marketer

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(Last Click Revenue – Cost)Number of Clicks

Value Per Click*

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Number of Clicks

Disclaimer: - Applicable for ROI focused online marketers.- Last Click Revenue is the toughest measure of performance.

Analyze Value/Click Across Geos – Differential Biddin g Strategy

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Analyze Value/Click Across Day-Parts for Optimal Bi dding Strategy

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Analyze Value/Click Across Promotions

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Your SEO/SEM Tool Kit(for smarter search marketing)

1. LXRMarketplace’s SEO Competitor Analysis Tool.

2. LXRMarketplace’s Keyword tools: Keyword Combinator & Keyword Analyzer.

3. The Essential Key Metric for All Search Marketers: Value/Click.

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www.LXRMarketplace.com

If you found today’s session to be useful, help us share knowledge by tweeting about this session:

@NetElixir

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#NetElixirSEMTools

Questions Please

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Thank You!

• Join our LinkedIn Group: NetElixir University

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• Access free SEM & SEO tools:www.LXRMarketplace.com

Udayan BoseFounder & CEOudayan@netelixir.com

Marinn HershSales Managermarinn@netelixir.com609.356.5112 x107