Post on 14-Apr-2017
transcript
#SMMW16@JimMacLeod
Takeaways, Insights, and Keys to Success
Park Howell
Storytelling is the one true
superpower we all possess.
Brand story strategist, Business of Story
@ParkHowell
Michael BrunyChange Agent
@ambassadorbruny
Small talk is finding the intersection
between two people.
Michael Stelzner
By next year, Snapchat will be a
top 3 social platform.
Founder, Social Media Examiner@Mike_Stelzner
Brian FanzoChief Social Media Officer, MyChannel,
Millennial Speaker@iSocialFanz
Live video provides unique access, conversations,
and insights.
Guy KawasakiAuthor, evangelist, Canva
@GuyKawasaki
Your avatar should depict you as likeable,
trustworthy and competent.
Amy PorterfieldAuthor, podcaster,
social media strategist@AmyPorterfield
The energy of your business is directly tied to the strength
of your email list.
Joe PulizziFounder,
Content Marketing Institute @JoePulizzi
Stop treating Content Marketing like it’s Advertising. Stop
talking about yourself.
Amy SchmittauerSpeaker, Strategist
@SevvySexySocial
Watching a short video on the go is
more engaging then reading even if it's short and simple!
Chris BroganAuthor, Business Advisor
@ChrisBrogan
Leaders are those who dare to take
some action.
Robert Rose
The strategic value of content marketing is
the collection of thematically and
aligned assets.
Chief Strategy Officer, Content Marketing Institute
@Robert_Rose
Shaan PuriCEO, Blab
@ShaanVP
By the time you hear about the
“next big thing” it’s already too late.
Mari Smith
Facebook wants to be mobile television
in your pocket.
Facebook Marketing Expert, Speaker, Author
@MariSmith
Ann HandleyHead of Content, MarketingProfs
@MarketingProfs
Help your customer feel smart, and a part
of something, and they'll join your tribe.
Carlos GilHead of Social Media Marketing,
BMC Software@CarlosGil83
There’s no instant ROI in social media. Snapchat
is like any other channel: grow, engage, convert.
Brian FanzoChief Social Media Officer, MyChannel,
Millennial Speaker@iSocialFanz
If you don’t relate to your audience,
they’ll never consume your story.
Gary VaynerchukCEO, VaynerMedia, Host, Author
@GaryVee
Snapchat is becoming a daily
documentation of our lives.
Kim GarstStrategist, Author, Speaker
@KimGarst
Livestreaming is building that
know/like/trust factor like never
before.
Joel CommSpeaker, author
@joelcomm
Livestreaming is the REAL reality TV.
Mari Smith
We’re still in the early days of
livestreaming. Brands that adopt
quickly will succeed.
Facebook Marketing Expert, Speaker, Author
@MariSmith
Brian SolisPrincipal Digital Analyst, Altimeter
Author, Speaker@BrianSolis
Brands fall prey to “mediumism,”
prioritizing shiny objects over customer
needs and goals.
Ian ClearyFounder, RazorSocial
@IanCleary
Automation is your friend, but it should
not replaceengagement.
Bryan KramerCEO, PureMatter, Author, Speaker
@BryanKramer
Influence creates massive strides in
cutting through the clutter.
#SMMW16@JimMacLeod
Lee OddenCEO, TopRank Marketing
Author, Speaker, Consultant@leeodden
If you want your marketing to be great,
ask an influencer to participate!
#SMMW16@JimMacLeod
Mark SchaeferChieftain,
Schaefer Marketing Solutions@markwschaefer
Great content is no longer the finish
line, it’s now the starting line.
#SMMW16@JimMacLeod
Takeaways, Insights, and Keys to Success
Read the full writtenrecap on LinkedIn.