Post on 19-Aug-2014
description
transcript
Updated 2012
David Bell
The proof.
3. Be a creative sponge.
Never stop
feeding your mind.
Must reads.
www.directnewideas.com
One of the best.
www. creativity-online.com
6.Don’t polish turds.
Best to move on
as soon as you can.
7.Does it smell?
Play with
the senses.
Smell
Sight
Touch
Touch
Sound
Sound
Sound
Taste
Now subtract.
9.Work with the best. And let them do their job.
Find a great writer and hang on
to him or her for dear life.
11.Take the time to learn origami.
Personalise your
campaigns.
www.thedexterhitlist.com/i
ntro.php
Visit this site and
have a play.
The Picasso fake
‘Ascending & Descending’ - M.C. Escher 1960
‘The Treason of Images’ - Rene Magritte 1928
15.Grids are good.
The Golden Section and the theory of composition.
1505
1505
2000
2000
Today
Follow these
basic rules and you’ll
be on your way.
Same pic, just
different lines.
The classic post
card is the
cheapest form of
direct mail.
But it can still
deliver great ideas.
Coupons can still be relevant.
20. Inspiration is all around you.
Keep it safe.
21.“If it looks right.
It is right.” Mr. Robert Waters
My High School Art Teacher
Try different view.
Look at
your work in
a mirror.
22. Colour is an Art Director’s secret weapon.
desire
motion
emotion
The Economist
masthead may have
been the inspiration
for the campaign
look?
24.Have another creative outlet.
25. Watch the Webbys.
26. Avoid visual cliches.
The exception
The real deal
The exception
The exception
A good camera has
always been an important
tool for Art Directors.
28. Always have the product on your desk.
And eat the product.
29. Don’t fear white space.
Apple are the masters of
contemporary white space.
30.The best path to the latest design trends is in your hands.
Magazine design.
31. What to show Don.
1. Be on time, be enthusiastic and positive. Be yourself.
Read Don’s site and have a few solid questions to ask him.
2. Begin with a great idea, and end with
an even better one.
3. Turn good ideas, into great campaigns.
4. BE BRUTAL:
Three great ideas, always beats thirty three
average ones.
5. You’re an Art Director, so presentation and style are very important.
Portfolio Vs iBook Vs iPad? (Remember Don was a writer,
so consider your audience carefully.)
6. Show a good range of work, across multiple channels, products and brands.
7. Always adapt your book for your audience and rehearse your presentation.
8. Show at least one fully art directed campaign.
9. Talk about your creative interests outside of advertising.
10. Listen carefully to all the feedback and act on the advice that feels right for you.
32. And never forget.
‘Big ideas are your last legal means of an unfair creative advantage.’
D. Bell
33.Love your job.
www.slideshare.net/Reosurf
er/33-things-i-know-about-
art-direction
Just like the
new iPhone 5,
‘33 things I
know about Art
Direction’ was
updated 12 Sept
2012.