39 Essential Content Marketing Facts - A Sampler (Aberdeen Group)

transcript

EXAMPLES THANKS TO

@ABERDEENGROUP

HYBRID MEDIA

A DEEP DIVE INTO THE PRO’S & CONS OF OF

HYBRID MEDIA

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39 ESSENTIAL CONTENT MARKETING FACTS !

HTTP://CMOESSENTIALS.COM/39-ESSENTIAL-CONTENT-MARKETING-FACTS

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42 TYPES OF HYBRID MEDIA

HYBRID MEDIA

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TEXT AS LISTS

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VIA @ABERDEENGROUP

39 ESSENTIAL CONTENT MARKETING FACTS

A DEEP DIVE INTO THE PRO’S & CONS OF DIFFERENT FORMS OF HYBRID MEDIA

Alchemy of Intent: Content

Marketing in the Lead-to-

Revenue CycleSource : Alchemy of Intent: Content

Marketing in the Lead-to-Revenue Cycle !

via : 39 CMO Essentials / @aberdeengroup

10 marketing touches through the course

of a buyer’s journey.

Source : Alchemy of Intent: Content Marketing in the Lead-to-Revenue Cycle

!via : 39 CMO Essentials / @aberdeengroup

#1On average,

prospects receive

Source : !

via : 39 CMO Essentials / @aberdeengroup

#2cite it as a top pressure

Leading organizations are more likely to cite lead nurturing as a driver for content marketing.

50% of leaders focus on improving the targeting of content marketing efforts.

47% of marketers look to

increase the quantity of relevant content

published to their site

92% of marketers indicate producing high-quality

content as valuable or very valuable. !

Only 54% rated their level of execution as effective or very

effective.

and so the list goes on….

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