EXAMPLES THANKS TO

@ABERDEENGROUP

HYBRID MEDIA

A DEEP DIVE INTO THE PRO’S & CONS OF OF

HYBRID MEDIA

THIS DECK’S RAW CONTENT IS BORROWED FROM THIS POST !

39 ESSENTIAL CONTENT MARKETING FACTS !

HTTP://CMOESSENTIALS.COM/39-ESSENTIAL-CONTENT-MARKETING-FACTS

This raw material is then output / curated / repurposed as a list, images and a slidedeck.

!All content links to the original sources

!These are created as examples of Hybrid Media

42 TYPES OF HYBRID MEDIA

HYBRID MEDIA

TEXT AS SLIDES !

!

TEXT AS LISTS

WHEN TEXT IS TRANSFORMED INTO AN EMBEDDABLE SLIDEDECK

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39 ESSENTIAL CONTENT MARKETING FACTS

A DEEP DIVE INTO THE PRO’S & CONS OF DIFFERENT FORMS OF HYBRID MEDIA

Alchemy of Intent: Content

Marketing in the Lead-to-

Revenue CycleSource : Alchemy of Intent: Content

Marketing in the Lead-to-Revenue Cycle !

via : 39 CMO Essentials / @aberdeengroup

10 marketing touches through the course

of a buyer’s journey.

Source : Alchemy of Intent: Content Marketing in the Lead-to-Revenue Cycle

!via : 39 CMO Essentials / @aberdeengroup

#1On average,

prospects receive

!

70%

Source : !

via : 39 CMO Essentials / @aberdeengroup

#2cite it as a top pressure

Leading organizations are more likely to cite lead nurturing as a driver for content marketing.

50% of leaders focus on improving the targeting of content marketing efforts.

Source : Alchemy of Intent: Content Marketing in the Lead-to-Revenue Cycle

!via : 39 CMO Essentials / @aberdeengroup

#3

47% of marketers look to

increase the quantity of relevant content

published to their site

Source : Alchemy of Intent: Content Marketing in the Lead-to-Revenue Cycle

!via : 39 CMO Essentials / @aberdeengroup

#4

92% of marketers indicate producing high-quality

content as valuable or very valuable. !

Only 54% rated their level of execution as effective or very

effective.

Source : Alchemy of Intent: Content Marketing in the Lead-to-Revenue Cycle

!via : 39 CMO Essentials / @aberdeengroup

#5

and so the list goes on….

Source : Alchemy of Intent: Content Marketing in the Lead-to-Revenue Cycle

!via : 39 CMO Essentials / @aberdeengroup

#etc