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HYBRID MEDIA
A DEEP DIVE INTO THE PRO’S & CONS OF OF
HYBRID MEDIA
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39 ESSENTIAL CONTENT MARKETING FACTS !
HTTP://CMOESSENTIALS.COM/39-ESSENTIAL-CONTENT-MARKETING-FACTS
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!These are created as examples of Hybrid Media
42 TYPES OF HYBRID MEDIA
HYBRID MEDIA
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39 ESSENTIAL CONTENT MARKETING FACTS
A DEEP DIVE INTO THE PRO’S & CONS OF DIFFERENT FORMS OF HYBRID MEDIA
Alchemy of Intent: Content
Marketing in the Lead-to-
Revenue CycleSource : Alchemy of Intent: Content
Marketing in the Lead-to-Revenue Cycle !
via : 39 CMO Essentials / @aberdeengroup
10 marketing touches through the course
of a buyer’s journey.
Source : Alchemy of Intent: Content Marketing in the Lead-to-Revenue Cycle
!via : 39 CMO Essentials / @aberdeengroup
#1On average,
prospects receive
!
70%
Source : !
via : 39 CMO Essentials / @aberdeengroup
#2cite it as a top pressure
Leading organizations are more likely to cite lead nurturing as a driver for content marketing.
50% of leaders focus on improving the targeting of content marketing efforts.
Source : Alchemy of Intent: Content Marketing in the Lead-to-Revenue Cycle
!via : 39 CMO Essentials / @aberdeengroup
#3
47% of marketers look to
increase the quantity of relevant content
published to their site
Source : Alchemy of Intent: Content Marketing in the Lead-to-Revenue Cycle
!via : 39 CMO Essentials / @aberdeengroup
#4
92% of marketers indicate producing high-quality
content as valuable or very valuable. !
Only 54% rated their level of execution as effective or very
effective.
Source : Alchemy of Intent: Content Marketing in the Lead-to-Revenue Cycle
!via : 39 CMO Essentials / @aberdeengroup
#5
and so the list goes on….
Source : Alchemy of Intent: Content Marketing in the Lead-to-Revenue Cycle
!via : 39 CMO Essentials / @aberdeengroup
#etc
