4 Step Strategy to Generate Daily Solar Leads

Who out there receives a new inbound for solar every

day?

What are the four steps?

1. Laying the Foundation2. Local Maps Optimization3. Facebook Ads4. Lead Nurture Automation

In the next 30 minutes learn...

● How you can generate more leads from your current website.● How you can increase your local search visibility and organic leads.● How you can set up an automated solar lead generation system in a week.● How to set up lead nurturing to increase your conversion rates.

Who is this for?● Solar companies with a good reputation seeking a lead generation strategy

with a competitive advantage.● Any solar provider struggling to increase profit due to increased costs and

growing competition.● Any solar provider looking to diversify their lead generation.

Who is this NOT for?● Companies with a spotty reputation or known for doing sub par work.● Scattered businesses lacking commitment; doing one thing this week and

another thing the next week.

Who am I?● Founder of Simple Tree Digital● Solar Lead Generation Specialist● Environmental Media Publisher● Co-owns Video Production firm

What We Know

Buying Solar Leads Isn’t Perfect● Non-exclusive leads frustrating for both the sales rep and customer. ● Expensive, but still profitable.● Quality will vary, they don’t pick up the phone, but you still pay for the lead

(sometimes).● Creates a less an ideal system to getting customers.

Door to Door Isn’t Perfect● Relying on 1 stream for leads...● High cancellation rates common...● Can result in emotionally sensitive reviews... ● High turnover rates with your reps common...

R.I.P Websites without a Traffic Strategy

● Wasted space unless your website is generating traffic. (can only serve as a business card)

● Websites are becoming more obsolete. (Google Maps, SolarReviews, Yelp..)● Websites still validate brand authenticity, trust, and drive sales.

○ Social Proof (video testimonials, trust icons, embedded reviews...etc)○ Conversion Levers (live chat, incentivized email sign capture, retargeting)○ Link to a Sales Funnel NOT a Form

Step 1. Laying the Foundation

“What is Conversion? It’s a Commitment.”

Billy Robbins, Intent Company

Create Trust Through Micro Commitments● Break Up Our Forms into “Micro Commitments”● Use our Call to Action Website to Point them Toward a FUNNEL

○ Call to Action >> “Calculate My Energy Savings”○ Collect their Information in Increments (Can amass much more!)○ “Roof Shade Checker” for Address○ Then name, email, phone...etc○ Thank You Page CRO

■ Using a video to connect with the lead when they’re at their most excited AND vulnerable. (thanking them, next steps, sign up for a webinar..etc)

Step 2: Local Maps Search Engine Optimization(Local SEO)

Why Local SEO?(Because Far Along in Sales Cycle & Low Cost, Quality Traffic)

Google My Business (GMB) = #1 Organic Lead Driver● More than 50% of search queries globally now come from mobile devices.● 46% of all searches on Google are seeking local information.● 86% of people look up the location of a business on Google Maps.● 92% of searchers will pick businesses on the first page of local search results.● Between 20% and 25% of organic traffic converts to a lead.● Search beats social media by more than 300% as a traffic source. (imForza)● 56% of local stores are yet to claim their local listing on Google.

Article source: https://seoexpertbrad.com/local-seo-stats/

Google Maps Dominates Mobile

The SEO House

The Foundation of any SEO House is keyword research; having a clear understanding of where we need to be (the destination), and reverse engineering our way there (the strategy).

Luckily searches for solar are simple.

Top 3 SEO Mistakes Solar Companies Make● No Optimized Homepage Title Tag

○ “Home - XYZ Solar”○ vs. ○ “Solar Company San Antonio & Texas- XYZ Solar”

● No Google Map Embed● Inconsistent Name, Address, Phone Number

● No Facebook Pixel!● Website’s On-Page SEO vital for communicating trust to Google My

Business listing.

Most Solar Websites Just Need On-Page Tweaks

On-Page GMB Checklist

Multi-Location SEO● Verified GMB Listings without a

Requiring Physical Office● Create city pages:

xyzsolar.com/houston● Apply local SEO program

○ Unique Name, Address, Phone

○ Local SEO Program

SEO Summary Must Do’s:● 1. Verify Your Google My Business Listing● 2. GMB On-Page Checklist● 3. Get Reviews - Ask friends, family, old clients.

Step 3: Facebook Ads Campaign

- People Spend an Average of 35 Minutes on Facebook Each Day

- People Access Facebook an Average 8 Times Per Day

- The Average CPC for Facebook Ads Is $1.72

Are Homeowners with Disposable Income on Facebook?

- 125.4 Million 35+ on Facebook

So...of the 125 million over 35 who make over $100k, ~85% of them are on Facebook.

$7 Cost Per Lead

Adwords vs Facebook

● Google Ads (expensive…)● Facebook Ads - Great for residential. Can produce very cost effective leads...

$3 - $30 leads, varies on geography.● Display Networks - Work wells with the proper funnel.

Math…assume:

Google average cost per click for solar = $10

Assume 10% conversion rate.

So 10 clicks = 1 lead

10 clicks x $10 = $100

That’s a $100 Lead.

Facebook

We’re generating $7 form leads.

Keep Copy Simple, Reiterate E-A-T (Expertise, Authoritativeness, Trustworthiness

Here’s the 3 Step Facebook Ad Process

● Set Up Ad Account● Gather Authentic Images/Video● Create Lead Form Ad

Step 4: Lead Nurture Automation

● SMS Confirmation After Form Submit● Form Submits to Call Backs● Email Campaign (pre educate them further)● SMS Notifications to Sales Reps

Remember: We Don’t Need to Reinvent the Wheel● Reiterate what’s working.● Solar many good solar companies out there, who just aren’t good at

marketing.● Imagine having a system built custom to you, running on its own, (just like the

solar systems you build) sending your reps inbounds. ● Find what works, and replicate.

Daily Solar Leads Summary● Step 1. Laying the Foundation

○ Trust Signals ○ Micro Commitments

● Step 2. Local Maps Optimization○ Verify GMB Listing○ GMB On Page Checklist○ Build Reviews

● Step 3: Deploy Facebook Lead Form Campaign○ Gather Images/Video○ Set Up Ad Account○ Build & Launch Campaign

● Step 4: Set Up Lead Follow Up Automation○ SMS, Email, Call Backs

Apply for Our 100% Free Marketing Audit from Simple Tree

● Visit mysolarpipeline.com to Apply for our○ Free Marketing Audit

■ Complete customized audit showing the steps you need to take in 2019.

○ Free 2 Week Leads Trial■ Anyone approved for the audit qualifies.

○ Free GMB OnPage Checklist● First come first serve, can’t work with competing service areas.