4 Things Your BusinessNeeds to Do Online

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Topics

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1) Developing a Complete Internet Plan2) Launching a Website 3) Internet Advertising4) Mobile Advertising5) Social Media – Facebook

A Complete Internet Plan

Your internet marketing plan needs to have a strategy just as any other type of business plan

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Determine your target audiences

Consider the channels to reach them

Create the messages you want for each audience

Build your web presence

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#1Launch a Website and

Market it

Web Statistics

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As of 12/2011, there were

273.1 million Internet usersin North America alone(Internet Words Stats)

Web Statistics

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138,075new domainswere created on 4/17/12(Whois Source)

Web Statistics

92% of online adults use search engines to find information on the Web(Pew Internet, 5/2011)

47% of adults seeking information on local businesses rely onthe internet(Pew Internet, 1/2011)

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Launch and Market Your WebsiteA company website is a must-have and the foundation of your strategy

Great channel for prospects

Most familiar channel for most people

Critical for credibility of your business

Needs to be professionally designed

Has to be marketed

Must be kept up-to-date

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Website

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#2Use Internet Advertising

Internet Search Statistics

Use of a search engine continues to be one of the top Internet activities with 91% of users performing searches daily. (Pew Research, 2/12)

83% of search engine users prefer Google.(Pew Research, 2012)

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Internet Search Statistics

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59% of all Internet userssay they have noticed online ads that are directly related to things they had recently searched for.(Pew Research, 5/12)

62% of the users noticingthe ads are in the age range of30-49 years old.(Pew Research, 5/12)

Internet Advertising

Once you have an established website, you need to drive targeted traffic to it.

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Pay-per-click ads use key search terms

People search for your type of product/service

Your ad is highlighted in the search results

People click on the ad to go to your website

You pay each time someone clicks on your ad

Price varies by the industry/keywords

Internet Advertising

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#3Advertise on Mobile

Mobile Use Statistics

In 2011, the number of Smartphones sold exceeded the number of PCs sold (Gartner, IDC, Strategy Analytics)

As of Feb. 2012, nearly half of U.S. mobile subscribers now own smartphones.(Nielsen)

Mobile search impressions grew by 195% on a year-over-year basisto reach 9.6% of all search adsin Q1 2011.(Performics data posted on ClickZ)

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Mobile Advertising Statistics

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(Source: Google/IPSOS Raid 2011)

74% of smartphone shoppers have made a purchase

Mobile AdvertisingPeople are using their Smartphones like computers

People use their mobile devices to search for restaurants, florists, locksmiths – whatever they need

Google mobile ads target thesemobile users

These click-to-call ads are like PPCads but prospects connect withyou instantly!

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Mobile Advertising

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#4Get Social-Facebook

Business Page

Facebook Statistics

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There are 900 million monthly active users of Facebook (Facebook)

60% of social media users create reviews of products and services (Nielsen Media)

More than 80% of the visitors to Facebook are 25 and older (All Facebook)

Americans spend more time on Facebook than any other website – more than 53 billion minutes in May 2011 (Nielsen, Social Media Report)

56% of consumers say they are more likely to recommend a brand after becoming a fan (Digital Buzz)

Facebook Business Page

Create a separate business pageon Facebook1) Important business information can be clearly displayed2) Business pages are public and more easily found3) They can appear as search results in Google

You need to have a professional presence on Facebook

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Facebook Business PageMake your business stands out with a professional design

1) Create consistency with your branding2) Lends credibility to your business

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Facebook Business Page

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Get the word out about your FB page

1) Post the link on your personal FB profile

2) Place a link on your website to yourFacebook page

3) Include the link on your email signature

4) Place a small sign on your service counter

Facebook Business Page

When to post

1) Post 1-4 times weekly for best results

2) Best time to post is generally between8 p.m. and 7 a.m.

3) Stories posted on Wednesdays have 80% more engagement

4) Shorter posts receive better engagement, try to keep under40 characters

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Facebook Business Page

What to postNew products/services, Events or sales,Photos or videos

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Don’t put your fans to sleep.

Facebook Business PageEngage your fans

1) Question posts generate twice as much engagement as non-question posts

2) Post trivia or poll questions

a) Ask questions about how people use your product

b) Ask for feedback on new products

c) Ask for ideas for newproduct / service

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Facebook Business Page

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Facebook Business Page

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Conclusion

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Your Internet marketing plan should include multiple channels

Enhance your web presence

Be where your prospects are

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