Post on 09-Jan-2017
transcript
Hacking industry analysis: Analyst relations for startups
Donnie Berkholz, Ph.D. Research Director
Heavybit, August 2015
Why bother? Three reasons
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http://blog.gardeviance.org/2012/07/adoption-cycles.html
Market landscape
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Wikipedia: asuscreative
Learning from the mistakes of others
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Your company’s lifecycle
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Hack the firm
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Taxonomies and shape-like rankings
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Influence the analyst
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Wikipedia: blapan
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Wikipedia: storkk
Nail their timing
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Broaden your relevance
Wikipedia: Dragons flight
Take-homes
• Know thyself and thine analysts • Learn & teach • Master the relationships
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Questions? Donnie Berkholz Twitter: @dberkholz donnie.berkholz@451research.com
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Some images from this presentation are Creative-Commons licensed.
https://creativecommons.org/licenses/by-sa/ https://creativecommons.org/licenses/by/
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