Casey Knox, Director of Communications

Five Content Marketing Winning

Enablers

Content marketing is…

creating and sharing content

in order to engage current and potential consumer bases

and drive profitable consumer actions.

Why should companies create custom content to market online?

of people feel better about a company that delivers custom content and are more likely to buy from that company.

73%

78%

61%

90% of consumers find custom content useful.

of people believe organizations providing custom content are interested in building good relationships with them.

of people prefer to receive information about an organization in a collection of articles rather than in a traditional advertisement.

Source: Custom Content Council

Here are five answers to enable your content to market for you.

findable

PAID Paying to leverage the power of a channel to deliver a message that drives audiences to another type of media is almost always scalable by performance.

OWNED Creating content within a controlled environment and setting a repeatable, value-added experience is (dare I say) key to all content strategies.

EARNED Built through engagement, conversation and content sharing, the customer is the channel here. › ›

›Strategically distribute and publish your content online.  

Create content that grabs the interest of your target audience.

readable

Consistently deliver content so enjoyable

that the audience comes looking for YOU.

likeable

Create clear calls to action (sometimes several are needed)

and strategically connect it to your content.

actionable

Content that is participatory is more likely to be

read/heard/seen/found/engaged with by others.

shareable

**  Creating amazing content is a waste of time and money if you don’t implement these winning content marketing enablers.

Connect with us:

Casey Knox Director, Communications

AREA203.com AREA2oh3.com

@AREA203Digital @CaseyMaeKnox