www.liveworld.com May 20, 2013

1. Content is still KING

•  The old blogging adage, “content is king,” still holds true in today’s social media landscape. But the type of content has evolved to include User Generated Content as a key part of a brand’s content mix.

•  A solid content strategy starts with a great mix of broadcast content and continues with around-the-clock user engagement. Readers, fans, customers and followers – everyone wants in on the action, and a “social brand” knows how to engage its audience 24/7…and leverage its content.

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2. Your fans are your best writers

•  Your customers and fans know what’s most important to them. This is the point!

•  Stoke the fire with some engagement, or even a virtual event. You can dive into UGC to inform your:

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Marketing Messaging

Consumer Feedback

Product Development

3. Everyone is an influencer

•  How would you define an “influencer”? Maybe someone who has a lot of followers on Twitter? Or, someone with a lot of knowledge and expertise in a particular field?

•  The truth is, anyone and everyone can be highly influential these days, and brands need to treat everyone with that same level of respect. In other words, John Q may only have 1,000 followers, but they are all engaged with his content and a few of John Q’s followers have 1,000,000 followers. What happens if one of those “millionaires: retweets John Q?

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4. Big data is nothing without insights

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•  In the modern age of “big data”, many brands are missing the point: it’s not about the “big data”, it’s about the insights gained from analyzing big data.

Set your goals

Develop some hypotheses

Choose a methodology for

data analysis

Analyze the data

Evaluate your

findings

Make business

adjustments

Repeat

BIG DATA

5. Remember, social media never sleeps

•  Whether you are based in New York, Dubai, or Hong Kong, if you are a global brand, your audience never goes to sleep. At LiveWorld, this is a hard reality of our business, and our 24/7/365 moderation solution ensures our clients never have to worry about it.

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Thank you! Read more social media trends & best practices on

www.liveworld.com

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