5 Step © 2012 Lynda Goldman Copywriting. Design by EACH New Design Social Media Sunday.

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5 Step

Social Media

Sunday

5 Step

Are Ingredient Suppliers

Anti-Social?

Quiz #1What % of Ingredient

Suppliers are Social?

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Quiz #1: What % of ingredient suppliers

are social?

Only 3%!

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Do You Have SOMAD Disease?

Social Media Anxiety Disorder

What’s your definition of *Social media*Social media marketing

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What is Social Media?

1. One marketing tool; powerful one

2. Way to promote/share info with

people who value your content

3. % show more people buy as result

of social media engagement

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Social Media Challenges

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Raving fans, followers & clicks

5 Step 1: True Benefits for of Social Media2: Content & Channels 3: Implementation and Tactics4: Roadblocks & Action Plan

AGENDA

5 Step *Looking for a reputable supplier of …. please contact me through LinkedIn.

* I am a producer of……

*Please send me product list with complete details/specs & company profile…..

GOLDEN OPPORTUNITY

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OLD WAY- Interruption marketing

• Cold Calls• Direct Mail• TV & Radio• Print

advertising

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NEW WAY- Inbound marketing

Quiz #2Is Social

Media better for B2C or

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There’s no B2B or B2C

It’s AllP2P

5 Reasons B2B Wins

1. Understand customers

2. Subject matter experts

3. Practiced at educating customers

4. Relationship based

5. Lead generation funnel

Clear Understanding of Customers

• Job title• Company info• Location

What are 3 things you know about your target customer ?

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Subject Matter Experts

Trail Blazers & Innovators

Practiced at Educating Customers

• Newsletters• Trade magazine articles• White papers• Case studies What are 3 pieces of content you already have?

Relationship Based

High $ price=long sales cycleStrong relationships are critical

Practiced at Lead Generation

Social Media is an Annuity

Delivers web visits, leads & customers over time, long after work & budget finished

1 + 1 = many

Social Media is a Tool

Your role isn’t to master social media.

Your role is to master your business and use social media as a tool.

Let’s Be Social!

Meet 1 person

Share 1 Tip

Exchange contact info

Surpassed pornography - most popular Internet activity

Social Media: Passing Fad?

More info created on Internet in 48 hours today than in all of humankind from beginning of time until 2003

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Resource & Thought Leader

What kind of tips and resources can I provide for my customers?

Golden Opportunity

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3 Elements of Lead Generation

Exposure, brand awareness

Engagement

Convertion

Quiz #3

What’s most important

element of lead gen tool?

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Free & Valuable

1. Solve a problem for your prospect

2. Align with your products

3. Provide unique information

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Website Don’ts

X Start with “Welcome to my Website”

“We We” Website

Be unique, not boring: X “Your trusted supplier for…..”

X “We pride ourselves on the fact that we use the purest, highest quality ingredients available to produce all of our formulas.”

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Website Don’ts

X Confuse “About” & Home Page

WIIFM Solve problems

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Call to Action

Quiz #4

How many calls to action in

surveyed companies?

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5 Simple Steps to a Social Media Strategy - Cheat Sheet

1 Define your audience

Business or

consumer?

Demographics

& location

Problems,

needs, wishes

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2 Define your goalsBuild Awareness

• Brand exposure

• Reach larger audience

• Drive audience to your website

Build Relationships

• Listen & communicate with customers

• Create customer loyalty

• Educate & entertainSell Products or Services

• Create a lead generation funnel

• Drive people to events and places

• Sell online

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Dominate vs Dilute

3 Choose the best platform

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3 Choose the best platform

Anyone know a producer of……….Looking for distributors for…..Can you recommend a manufacturer for…Looking for a source of …………... Seeking a quantity of…………………….

Please send additional information and data ASAP !!! I have an immediate project that requires pricing...

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LinkedIn Groups

Supply SideAHPA

EngredeaIngredient Group Members

Food Industry MarketingDietary Supplements

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Business Time Well Spent

277 % More Effective than other Social Media for Business Lead Generation – NYSE:LNKD

Quiz #5

What’s the secret

ingredient for dominating your niche?

4 Create content and sell

Choose primary goal & platform

Share &interact

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Fresh Content!

• Teaching sells• Content

dominates SEO

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Best sources of content

• Web pages• Blog• Video

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Society raised on TV 3

Choose the best platform

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Why Video?

• Google ranking• #2 Search engine• 40% internet use =video,

62% by 2015• Sharable

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7 Ways to Use Video

1.Welcome to website2.Invite to events3.Tell your story4.Introduce your team5.Explain your process6.Show traceability7.Educate your customers

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Immediate ConnectionEngaging & Entertaining

(social media invitation)BioK video

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Video Sells!

• Increase buying by 85%

• Increase site stay 2 minutes

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Build Community

• Bite-size pieces of info that matter to your prospects

5 Track, measure & adjust

Trackprogress

Measure results

Adjust& repeat

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5 Categories

Measuring ROI – 5 Categories of Metrics

1.Exposure: Likes & follows

2.Influence: Mentions

3.Engagement: Visits, action4.Conversion: Sales & revenues

5.Retention: Repeat sales

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Show ROI = $$$

Calculate cost of customer acquisition

Old way vs new way

Total life value (TLV) – Cost of customer acquisition (COCA) =ROI___________________________________________________

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Clearing Hurdles to Social Media

1.Lack of support

2.Blocked access

3.Customer base not attuned

4.Not my real job

5.Free, right?

6.Need the right people

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Legal & Executive Support

1. Show ROI - $$$

2. Calculate cost of customer acquisition

3. Old way vs new way

4. Create pilot project

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Getting the Job Done

1. Blocking employee access2. Not my real job

*Understand value of Social Media

*Create systems for responding

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It’s Free, Right?

1. Time / Money

2. Outsource:

• Content• Strategy• SEO• Video• Community manager

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Focus on Lead Gen

1. Optimize your website

2. Choose the right channels

3. Create content – blog & video

4. Share on Linkedin

5. Measure & repeat

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Action Plan

What did you learn today that you will put into action?

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Free Report & Slides

• 5-Step System to Generate Fresh Customers Daily

• Video specials• Conference Slides

5 Step © 2012 Lynda Goldman Copywriting. Design by EACH New Design Social Media Sunday.

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