5 TACTICS

CREATE

ENGAGING

VIDEOS

Keep in touch,

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ildfireEffect

theWildfireEffect

WildfireEffect.com

5 tacticslike a moment with your best

friends

it’s MOBILE

feel the PURPOSE

enjoy building COMMUNITY

memories are EDITed

re-tell theSTORYs

TIME FOR A REALITY CHECK

BEFORE WE BEGINVIDEO 1 01 IF YOUR VIDEO IS

DIFFICULT TO WATCH NO ONE

WILL BOTHER

DISTRACTIONS Reality

Your video

must compete

for audience

attention

6 DISTRACTIONS

● WRONG LIGHTING● WRONG SOUND● WRONG FRAMING● WRONG BACKDROP● WRONG EDITING● WRONG AUDIENCE

WorkshopAvailable

you can and MUST eliminate from your videos

5 TacticsYour bestfriends

Keep it mobile

Design for Edits

Unite Community

Be a Storyteller

Have a Clear Purpose

BE CLEAR ABOUTYOUR PURPOSE

TACTIC TEASER TEASE OUT WHYTHEY SHOULD

CONTINUE WATCHING IN THE

FIRST 10S

YOU HAVE 10 SECONDS: BE CLEAR

Reality

Your audience

judges if your

video is

relevant in 10s

via Kevin Delany, Editor in Chief, Quartz

HOW: Offer a K.I.S.S. of InsightKeep It Simple S*****

● The 10s Tease● One take-away/video● Leave’m with Insight (and a Call To Action)

If your audience is confused, they’re gone

PLAN FOR A STORY

TACTIC TEASER CAST YOUR AUDIENCE AS THE

HERO -TELL A STORY THEY SEE

THEMSELVES IN

Meetup vs Ted

STORY TRENDS Reality

storytellingis in!

Storytelling tactics

● Interactive videos● Use the alternative viewpoint● Create flawed characters● Re-tell a common snapshot of life● Crowdsource it

HOW: Storytelling 101

CAST Characters- your product service- your audience= Hero-your audience’s villain

TELL the Tension- Hero’s normal-Hero challenge-Hero’s new normal

AFFIRM the INSIGHT- Hero succeeds- Hero fails-Hero is transformed

TrainingAvailable

How: Use a Storyboard

&*%*@

● Plan the tension, focus● Communicate vision ● Shot list, edit list, ● Plan Interactive triggers

Characters

Tension

Insight

THINK IMPACTTHINK MOBILE

TACTIC TEASERACKNOWLEDGE YOUR AUDIENCE,

MAKE ENGAGEMENT

EASY WHEREVER

THEY ARE NOW

DESIGN for MOBILE

NOTE TO SELF“...what about that trend toward wearable tech.like Google Glass and Samsung Galaxy Gear”

RealityThis is whereyour audienceis viewing it

Stats

“Mobile video is actually more effective than desktop in terms of clicks throughs, after the average CTR for smartphone and tablet campaigns tripled in the past 12 months.”- http://econsultancy.com/

A branded Vine video is four-times more likely to be

seen than a regular branded video. (7th Chamber)

Instagram has about 130 million users, compared to

Vine’s 13 millionusers. (Neomobile)

Two-thirds of the world’s mobile data

traffic will be video by 2017. (Neomobile)

HOW: MOBILE checklistIs it in a mobile format? NO? Youtube it?Is the necessary text large enough?Is your CTA available on the go?Are you speaking to ONE?Is it short to reduce bandwidth issues?Is video essential? YES-think optimi$ing?

Bonus: Use mobile to stand out?

Feeling Boxed in?

MOBILE: YOUR TURN

PLAN EDITSTO ENGAGE

TACTIC TEASERHOLD ATTENTION BY STIMULATING

THE SENSES WITH

MEANINGFUL, SHORT CUTS

QUICK EDITS

The Most engaging videos of 2013 used:● Different angles● 3 second clips● B-roll● Stop motion● Music

B-ROLL

it’s the one thing

most had

in common:

2-5 sec/ clip

HOW: Research Pacing

Study great short videos thatappeal to your audience

Emotional=CommercialsExciting=Music videos/SportsEducational=How to/CookingBranding=SeriesEntertain=Genre Specific

DESIGN FOR COMMUNITY

TACTIC UNITE PEOPLE CHOOSE THE

MESSAGE YOUR AUDIENCE CARES

ABOUT

Community

● Acknowledge their view● Speak to 1 not 100● “Why will they care?”

Reality

Your audience

demands you

are relevant

How: be a MatchmakerGet your video in front of the right niche group

==

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How: Matchs build communityThe right audience will engage and share it

==

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In Review: FORMULA to TREND

● Try tactics, find value● Reach out for help● Eyes on trends● NO Distractions● Decide to do it!

Presentation will be up at WildfireEffect.com/Events

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Templates, Resources,Blogs,Games,Checklists,Examples,+Phonesupport.

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1 Editing Round

@WildfireEffect

theWildfireEffect

WildfireEffect.com