Date post: | 16-May-2015 |
Category: |
Technology |
Upload: | nten |
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Why I Don’t Like You: Strategies and Tactics for Successful Social Engagement #12NTClike
Carie Lewis, HSUS, @cariegrls Alejandra Owens, AARP, @frijolita Jennifer McNabb, Spredfast, @jmc409
Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad!
or Online at www.nten.org/ntc/eval
Carie Lewis’ (HSUS) Presentation:
http://prezi.com/6402qygr7iys/why-i-dont-like-you/
Alejandra Owens’ (AARP) Presentation:
http://prezi.com/sehrv5zlzttj/aarp-facebook-a-case-study-in-connections/
Slide 3 #12NTCLike
Your social should be….
Providing content that resonates
Fueling engagement
Converting!
Slide 4 #12NTCLike
Slide 5
5 reasons
#12NTCLike
Slide 6
You’re not providing content that resonates.
#12NTCLike
Slide 7
Pay attention to the new Facebook metrics like virality, impressions, and engaged users to see what content is most relevant to your
audience.
#12NTCLike
Slide 8 SESSION TITLE
Slide 9
The content you provide is not dynamic.
#12NTCLike
Slide 10
Make sure you are posting multimedia with your content as
often as you can.
#12NTCLike
Images and videos often speak louder than words. Illustrate the work you do in a way
that resonates with your audience.
Slide 11 #12NTCLike
If you can make your images shareable and relevant,
you’ll fuel even more engagement.
Slide 12 #12NTCLike
Slide 13
You forget to share relevant news and updates.
#12NTCLike
Slide 14
Have a social editorial calendar to help you remember to post interesting content that is
happening in your organization.
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You plan ahead for email, direct mail and your website content – social shouldn’t be
any different.
Slide 15 #12NTCLike
Slide 16
You’re not giving me opportunities to get involved locally where I care the
most.
#12NTCLike
Slide 17
If it makes sense, have a distributed local presence on different Facebook pages. Or language and/or geo-target
when possible.
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Your fans like you for a reason – tell them how they can help when it matters most.
Slide 18 #12NTCLike
Slide 19
You haven’t embraced Timeline as well as other organizations
and brands have.
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I mean really, who can resist these faces?
Slide 20 #12NTCLike
Highlight and pin timely, relevant activities to remind your community of the impact you
are making.
Slide 21 #12NTCLike
The US Air Force and Army share milestones from their history to remind the country
of major accomplishments.
Slide 22 #12NTCLike
Slide 23
Make sure you are optimizing your cover photo, highlighting
posts, pinning, and adding milestones to tell your organization’s story.
#12NTCLike
Slide 24
Takeaways for Nonprofits
Relevant content is your secret weapon.
Engagement is your best friend.
Conversion is your end goal… whatever that may mean for you.
#12NTCLike
Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad!
or Online at www.nten.org/ntc/eval