5 Ways to Further Your Mission through Social Media

NPower Northwest

• Vision – A thriving community with high performing

nonprofits.• Mission

– To strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions.

Road Map

Social Media: a brief overview 5 Ways to further you mission

through Social Media Q&A

Social Media: A brief overview

2012 Nonprofit Social Networking Report

% of Nonprofits using Facebook, Twitter, LinkedIn and Myspace

Download the full report

Expectations Management

“Our limitations and success will be based, most often, on your own expectations for ourselves. What the mind dwells upon, the body acts upon.” Denise Waitly

Photo by KayVee.INC

There Are No Social Media Short-cuts

Graphic by Debra Askanase

Re-Define Success

It's about the Quality, not the Quantity

100 fans who aren't engaged

10 fans who take action

Vs

5 Ways to Further Your Mission through Social Media

1. Take your mission with you2. Tell your story3. Build relationships4. Increase engagement5. Get a routine

1. Take your mission with you

Offline goals should =

Online goals

2. Tell Your Story

Day in the life

2. Tell Your Story

Show the impact of your organization’s work

3. Build relationships

Respond to positive & negative feedback

Unhappy member of the community

Rapid response from Woodland Park Zoo

Happy member of the community

3. Build relationships

Respond to positive & negative feedback

3. Build relationships

Thank volunteers and donors

4. Increase engagement

Visuals win

4. Increase engagement

Faces and cats are particularly popular

4. Increase engagement

Ask questions

Get A Routine | Listen (RSS)

5 reasons your nonprofit should be using Google Reader

Get A Routine | Editorial Calendar

Get A Routine | Editorial Calendar

Promote

Follow-Up

Event

Content Calendar 101: Tips & Tricks

Get A Routine | Schedule

• Multiple Platforms

• Monitor key terms

• Schedule Posts

• Analytics

Questions?

Thank You

Abby NafzigerAmeriCorps VISTA

abbyn@npowernw.org | @abbynaf

NPower NorthwestWebsite: www.npowernw.org

Facebook: www.facebook.com/npowernwTwitter: @npowernw