5Q Communications "5 Questions That Change The Web"

transcript

Chopsticks: How to use them, and why they’re the best!

Nathan Honathan.ho@5Qcommunications.com

http://www.ask5Q.com/

Five Questions that canChange The Web

Why Nathan Ho is up front...Why Nathan Ho is up front... Child Evangelism Fellowship

Network and PC administrator

PC technician

Support and training

Gospelcom.net Alliance Support (400+ ministries)

5Q Communications, Inc. Support Lead

Programmer

Systems Administrator

Chopstick and Mac user

Child Evangelism Fellowship Network and PC administrator

PC technician

Support and training

Gospelcom.net Alliance Support (400+ ministries)

5Q Communications, Inc. Support Lead

Programmer

Systems Administrator

Chopstick and Mac user

Change the WEB!? Really?Change the WEB!? Really?Romans 10:14 (NASB)

“How then will they call on Him in whom they have not believed? How will they believe in Him whom they have not heard? And how will they hear without a preacher?”

http://www.dokimos.org/ajff/http://www.dokimos.org/ajff/

1. Who Is Your Audience?1. Who Is Your Audience? Age (example: facebook) Gender Financial situation Occupation Political standing Religious Affiliations and leanings Likes and dislikes

Age (example: facebook) Gender Financial situation Occupation Political standing Religious Affiliations and leanings Likes and dislikes

1. Who Is Your Audience?1. Who Is Your Audience? EXAMPLE: Web personas and archetypes*

age / gender life situation (married, single, finances?) attitudes (happy, easy-going, anxious,

etc) skills and goals (education, etc) schedule and available time (family?

work?) behavior patterns (work travel? kids

care?) how they find your site (friend, search

engine, etc) technology used

(computers,browsers,etc)

EXAMPLE: Web personas and archetypes* age / gender life situation (married, single, finances?) attitudes (happy, easy-going, anxious,

etc) skills and goals (education, etc) schedule and available time (family?

work?) behavior patterns (work travel? kids

care?) how they find your site (friend, search

engine, etc) technology used

(computers,browsers,etc)

http://www.bruceclay.com/design/articles/webpersona.htm

faithfacts.orgfaithfacts.org

joniandfriendsradio.orgjoniandfriendsradio.org

2. How Do You Define Success?2. How Do You Define Success? Donations Sales Leads Lives Impacted Building Community / Social interactions Inform Tools: Google Analytics, Quantcast,

ClickTracks, Internal reporting Brian Tol: “Hits, Pageviews and other Lies”

Donations Sales Leads Lives Impacted Building Community / Social interactions Inform Tools: Google Analytics, Quantcast,

ClickTracks, Internal reporting Brian Tol: “Hits, Pageviews and other Lies”http://www.slideshare.net/wiremine/hits-pageviews-and-other-lies

www.google.com/analyticswww.google.com/analytics

www.actsweb.orgwww.actsweb.org

ListenersBible.comListenersBible.com

3. What is the Primary Action?3. What is the Primary Action? Read? Fill out form? Donate/Purchase?

Volunteer? What do you want the users to do? Each page should have a call to action

Examples:q Read the next / newest articleq Sign up for RSSq Join Communityq Point to Related Articles / products

q No Dead End Pages

Read? Fill out form? Donate/Purchase?Volunteer?

What do you want the users to do? Each page should have a call to action

Examples:q Read the next / newest articleq Sign up for RSSq Join Communityq Point to Related Articles / products

q No Dead End Pages

Example StrategyExample Strategy

4. Does Your Design and Text Communicate Effectively?4. Does Your Design and Text Communicate Effectively?

Serve the audience Visual Hierarchy Use Conventions (naming, layout, etc) Make it Obvious What’s Clickable Good use of White space

FirstFruit.orgFirstFruit.org

DOORinternational.orgDOORinternational.org

5. Are Your Systems Integrated and Compliant?5. Are Your Systems Integrated and Compliant?

Integrated with other marketing processes

Integrated with other ministry processes When a person signs up for an email list, do flow right into the donor cultivation process?

If a person donates via a check in the mail, are they tracked for thanks and other appropriate responses?

Integrated with other marketing processes

Integrated with other ministry processes When a person signs up for an email list, do flow right into the donor cultivation process?

If a person donates via a check in the mail, are they tracked for thanks and other appropriate responses?

ListenersBible.comListenersBible.com

Five Strategic QuestionsFive Strategic Questions Who is your audience? How do you define success? What is the primary action? Does your design and text communicate

effectively? Are your systems integrated and

compliant?

Who is your audience? How do you define success? What is the primary action? Does your design and text communicate

effectively? Are your systems integrated and

compliant?

5Q Communications5Q Communicationsnathan.ho@5Qcommunications.com

http://www.5Qcommunications.com

nathan.ho@5Qcommunications.com

http://www.5Qcommunications.com

5Q Communications "5 Questions That Change The Web"

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